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The Advertising Information Group (AIG) brings together advertising bodies from across Europe to discuss numerous policy areas. These include: green claims, political advertising, AI and data & digital matters.
The AA forms the secretariat of the AIG, along with the German Advertising Federation (ZAW) and the Austrian Advertising Association (WKO). We regularly meet to discuss recent developments in relevant policy areas.
There is also a wider AIG Exchange group, which is made up entirely of Brussels-based advertising and marketing bodies.
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