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Consumer trust is vitally important to the success of the advertising industry. Organisations can and should already be acting in the right way: using such information responsibly, honestly and carefully and respecting each individual’s personal choices.
Advertising and marketing is a significant stakeholder in data and privacy legislation, and we welcomed the introduction of the Data Protection and Digital Information Bill as a step forward in reducing unnecessary burdens on business without lowering the high standards of data protection that the UK currently enjoys.
This section of the website also provides a one-stop shop of tools and resources for anyone handling personal data or interested in the relevant policies and industry standards, though it is not intended to be a substitute for legal advice.
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