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Gambling advertising was liberalised under the Gambling Act (2005) and must be undertaken in a socially responsible manner. This was reiterated in the Government’s 2023 Gambling White Paper and is regulated through the B/CAP Codes.
We engage with stakeholders across the gambling ecosystem and work closely with the CAP and BCAP Codes when rules are being reviewed – particularly on protecting young people and the vulnerable.
We are working with DCMS and others in response to the recommendations in the Government’s Gambling White Paper. You can find our response to the White Paper and other updates on our work in this area below.
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