The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

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The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around public health, gambling advertising, data and e-privacy, trust, the digital economy and more.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 90 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

AA Comment on the Government’s Gambling White Paper

/ April 27th 2023
Gambling Advertising Industry News Statements/Comments

The Government has published the Gambling White Paper, following its review of the Gambling Act 2005.  In response to the White Paper, the Advertising Association has issued the below statement.

Stephen Woodford, CEO, Advertising Association, said:

“We welcome the clarity provided by the White Paper and look forward to engaging with government and industry bodies in future consultations. It is worth noting the Advertising Standards Authority takes a zero-tolerance approach to code breaches. All gambling companies must use advertising responsibly and follow requirements that all advertising should be legal, decent, honest and truthful.”