The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

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The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around public health, gambling advertising, data and e-privacy, trust, the digital economy and more.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 90 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

AA publishes 2021 Annual Review

Advertising and the UK Economy Advertising to Children and Young People Annual Review Media Resource Brexit and Trade Policy News Coronavirus Response Data and E-Privacy News Exports and International Trade Front Foot Inclusion Industry News News & Opinions Public Trust in Advertising The Works

We are proud to reveal our Annual Review for 2021!

It covers the work of the Advertising Association on behalf of our members over the past twelve months. It also features thought leadership pieces from the likes of our new President, Alessandra Bellini, our Chair, Philippa Brown, Credos Chair, James Best, and each of the directors here at the Advertising Association.

This year’s Annual Review looks at how our industry is striving to build back better from the Covid-19 pandemic; our work to rebuild public trust in advertising; the All In Census and Action Plan to create a workplace where everyone belongs; Ad Net Zero and our response to the climate emergency; our Public Affairs work around key areas including HFSS; the drive to promote UK advertising to the world; Media Smart; and much more.

On the launch, our Chief Executive, Stephen Woodford, commented:

“In 2021 the UK advertising industry demonstrated its vitality once again with the world-leading rebound in ad investment. Rapid recovery did not distract from progress and deep member engagement with our programmes to make our industry more inclusive, sustainable and trusted. All of us at the AA are very proud of what we have achieved collectively with our members.”

Download your copy of the Annual Review via the box on the right hand side of this page. 

Download our 2021 Annual Review