Ad Matters 04.11.22

AD NET ZERO CONTINUES GLOBAL OUTREACH

On Thursday, our Director of Communications, Matt Bourn, delivered a keynote speech at the Royal Opera House in Bucharest, for the annual International Advertising Association Global Conference.

The speech focused on the power of advertising in creating positive and sustainable behaviour change. Matt began by citing the UK government’s campaigns during the Covid-19 lockdowns and how important this messaging was, before highlighting the best sustainable examples of how advertising can work in a similar way, by encouraging people to use greener goods and services. Matt finished by highlighting the global interest that Ad Net Zero is receiving, following its international launch at Cannes Lions 2022.

Speaking of global interest, the Ad Net Zero Global Summit is returning next week – on November 9 & 10. The packed two-day programme features a stellar line up of speakers who will be covering every corner of sustainability within our industry. There truly is something for everyone – and we have a guide proving that here.

As a reminder, our speakers include leading figures from: American Red Cross, Nestlé, Reckitt, Unilever, Woolmark, Meta, Google, Havas, McCann, GroupM, IPG, Kantar, Publicis, dentsu, the WFA, LIONS, ASA, EACA, international non-profit ACT Responsible and many, many more.

Head here to book your online or in-person tickets before it’s too late!

UNLOCKING GLOBAL OPPORTUNITIES FOR BRANDS

This week, our UK Advertising Exports Group (UKAEG) joined the Department of International Trade as part of their biggest export event of the year, International Trade Week, by holding three online sessions with the aim of giving UK businesses the support they need to unlock international opportunities.

The first webinar took place on Monday and was presented by Matthias Gray, Global Strategy Director, Freedman International, looking at “How to create an effective growth strategy”.

The focus on strategy continued on Wednesday, with Julie Cohen, CEO, Across the Pond, and Rosie Allimonos, Cultural Intelligence Coach and former Google & BBC Executive discussing “Breaking through cultural barriers with cultural intelligence”. The final session of the week, “How to build your China market entry strategy?” was presented by Jes Men, Senior Business Development Consultant, PingPong Digital, who looked at how you can achieve success in China, providing a one-stop-shop of everything you need to know to get your brand ready to launch in the market.  

Following on from the success of these events, UKAEG will be working with the DIT Export Academy to provide further modules for their UK Export Academy, an online learning platform that gives small and micro-businesses the know-how to sell to customers around the world with confidence.

All the sessions will be available to re-watch after the end of International Trade Week and you can learn more about them here. If you want to learn more about UKAEG, get in touch with Aisling Conlon, UKEG’s International Trade Director.

SIGN UP FOR THE DMA’S GOVERNMENT-FUNDED DIGITAL MARKETING TRAINING

Would you like to boost your productivity and skyrocket business growth? Then grab this opportunity to develop skills and recruit new talent affordably with the help of the DMA and funding from the Department for Education (DfE).

Introducing the DMA’s Digital Marketing Strategy Skills Bootcamps, taking place in Bristol, London and Manchester. The fantastic opportunities available are:

Digital Marketing Strategy & Tactics, qualification worth £2123:

If you’d like to increase your team’s digital marketing knowledge so they can take on new tasks or reskill someone in your broader team to be able to carry out digital marketing activity this is an excellent opportunity to do this at a very low cost.

SMEs with less than 250 employees will only pay 10% of the course cost and larger organisations will only pay 30%. Apply here.

Recruit diverse, high-quality, and well-trained talent into your digital marketing department: 

The DMA has also secured funding to train and secure jobs for first-time marketers with a digital marketing strategy course worth £2,360. Apply here.

Exclusive bootcamps in Manchester only: 

The DMA is offering a full introduction to digital marketing strategy, delivered by practitioners via 3 days of face-to-face training in Manchester, 9 days of virtual classrooms and some online study.

These Bootcamps are exclusive for residents of Greater Manchester’s 10 local authorities – Bolton, Bury, Manchester, Oldham, Rochdale, Salford, Stockport, Tameside, Trafford and Wigan.

Employers will pay only 10% of the £2150 course fee for businesses with under 250 employees. For larger organisations the government will pay 70% – so you’d only pay £645 per employee!

Don’t wait to sign up! The first course starts on 15 November, with additional dates in January and February.

For full information and how to book, head to the DMA website here.

JOURNALISM MATTERS WEEK: CHAMPIONING OUR NEWS MEDIA

Journalism Matters Week is taking place this week, an annual celebration aimed at championing the work of trusted news brands in democratic society.

A programme of activities marks the week, spearheaded by our member, the NMA, including the ‘Making a Difference’ Award’ which showcases powerful campaigns, fundraisers and investigations by national, regional and local newspapers selected by a public vote.

Quality journalism is critical to democracy and advertising plays a vital role in funding this, ensuring we have a free press and trusted news sources serving communities up and down the country.

Owen Meredith, chief executive, News Media Association said: “Journalism Matters is an annual celebration of the enormous value local, regional and national news media brands create for our democratic society, in so many different ways. In an increasingly complex world, the role of trusted and accurate news and information will become more important than ever before.”

As part of the week, news marketing body Newsworks has announced new research which shows trusted journalism is playing a vital role for society through its coverage of the cost-of-living crisis. Most Brits (62%) believe journalists are playing a “valuable role” in covering the current crisis.

On the latest findings, Jo Allan, CEO, Newsworks, said: “This research demonstrates the significant role journalism plays in people’s lives, which is especially vital in these incredibly difficult times.”

Head here to find out more.

KICKING OFF THE 3RD  ROUND OF THE ALL IN HOW-TO SESSIONS

On Wednesday, All In held its How-To session on Action 7: Support the Mental Health of our colleagues. The session gave practical and tangible advice on how to normalise mental health conversations in the workplace and how to make people feel more comfortable and confident in opening up about their own mental health.

Our brilliant panel of speakers comprised Sue Todd, CEO, NABS; Zaid Al-Qassab, Chief Marketing Officer, Channel 4 and Sean Betts, Chief Product and Technology Officer, Omnicom Media Group.

Want to learn more about the session? Then head here.

And remember, if anyone is struggling with their mental health and needs support, you can contact NABS, our industry support organisation.

Our next How-To session is on How to Implement Action 8 – LGBTQ+ Talent on the 16 November at 9am. You can register to be a part of this session here and check out the All In Hub if you would like to catch-up on our previous talks.

THIS WEEK: UK ADVERTISING IN THE MEDIA

It’s our specially-curated selection of must-reads from across our industry media.

Check it out here!

AD OF THE WEEK

You made it this far – why not check our ad of the week? 

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