The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.


The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

10 Jun

All In Summit

Addressing the issues of trust

/ February 26th 2018
Public Trust in Advertising

“To seek the truth and live by it” was one of the Advertising Association’s founding pledges in 1926. Unsurprisingly, truth remains high on the Advertising Association agenda in 2018.

As an organisation we are now informing a working group which engages our Council members in the biggest challenge the industry faces – trust in advertising.

We aspire to lead the world as the best self-regulated advertising industry. In a time of major technological change, how do we ensure we retain this position, setting world-class expectations for advertising in the 21st Century? How do we lead as an industry that others will look to follow?

We believe that the end-user of the UK’s advertising industry deserves the very best advertising has to offer – client, agency, media and public.

What does the very best look like for each of these end-users and how do we get there? And how do we get there faster than other territories dealing with similar issues?

This will be the central driving force for our work with the Advertising Association Council in 2018 as we ensure our industry has the strongest possible position for success post-Brexit, both in the UK and on the world stage.

Look out for news and research from Credos on trust in the coming months.

Related Articles View More