The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.


The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

10 Jun

All In Summit

Arresting the Decline of Public Trust in Business and Public Institutions

/ May 23rd 2019 /
Public Trust in Advertising

On Wednesday 22 May, the Advertising Association held a breakfast discussion in the House of Lords to showcase the industry action plan to tackle the decline of public trust in advertising.

The event was hosted by Lord Cromwell in the Attlee Room.

Credos Director Karen Fraser presented the think-tank’s report on arresting the decline of public trust in advertising which she said is “the biggest piece of work on trust in advertising in the world”.

A panel chaired by Phil Smith, Director-General of ISBA, discussed the industry action plan in the context of a broader debate on the decline of public trust in business and institutions generally.

The panel’s discussion ranged from the issues of bombardment and poor ad placement to the challenges posed by the rise of fake news and the lack of regulation of political advertising.

The event was well attended by industry stakeholders and parliamentarians from across the political spectrum including members of the Lords Communications Committee.


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