Member content
Already a member? Sign in below
A recording of a webinar explaining the latest updates on Less Healthy Food Restrictions is now available for AA members to view.
Speakers from the Advertising Association, IAB UK, IPA and ISBA discussed the announcement made by the Government on Thursday 22nd May and what this means for the industry ahead of the rules coming into force from 1st October 2025. This included the impact on brand advertising and an explanation of the new Voluntary Agreement that have been signed with Government.
Alongside the webinar, please see this FAQ document which is a guide for members.
Separately, for information on the businesses and products in scope (and exempt) from the incoming restrictions, please see this document.
Members should be aware that the rules may change over time and without
warning and that the information here is intended as a guide only. It does not constitute official or legal advice from the Advertising Association.
For more information on the incoming restrictions or if you have any questions please email Chris Walker, Head of Policy and Government Affairs, at chris.walker@adassoc.org.uk
Already a member? Sign in below
If your company is already a member, register your email address now to be able to access our exclusive member-only content.
If your company would like to become a member, please visit our Front Foot page for more details.
Enter your email address to receive a link to reset your password
Your password needs to be at least seven characters. Mixing upper and lower case, numbers and symbols like ! " ? $ % ^ & ) will make it stronger.
If your company is already a member, register your account now to be able to access our exclusive member-only content.