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A recording of an online training video explaining the incoming Less Healthy Food Restrictions is available for members to view below.
Watch the video to hear our Public and External Affairs Director, Chris Walker, explain the Industry Agreement that has been signed with Government.
This video is supported by the following resources:
These rules apply to LHF product ads running during the voluntary industry agreement period of October 1, 2025 and January 5, 2026. After that, the ASA will take over enforcement, and new guidance will apply.
Members should be aware that the rules may change over time and without
warning and that the information here is intended as a guide only. It does not constitute official or legal advice from the Advertising Association.
For more information on the incoming restrictions or if you have any questions please email chris.walker@adassoc.org.uk
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