HAIR POWER: Me and My Afro Proudly brought to you by Dove
Opportunity
Niche digital sites that are minority-owned or serve underrepresented audiences often struggle with digital advertising processes because they don’t have enough resources or a specialist dedicated digital team.
Initiative
To support them, IAB UK created this document which breaks down the essential components of digital display.
Created for smaller media owners, the guide breaks down the essential components of digital display advertising – from the different formats available to measurement strategy considerations.
It covers:
- A run-through of different ad units and standard sizes
- Audience reach and targeting
- Details of buying display advertising
- Tracking and reporting on campaigns
Impact
By helping them to run campaigns more efficiently and effectively, demand for their inventory should increase and these diverse sites should thrive.
Anyone can use this document and IAB UK are proactively pushing it to smaller media owners outside their membership. If there’s demand, the plan is to create subsequent chapters on other topics to further support these diverse platforms.
Click here to access your essential ‘Introduction to digital display advertising’ guide.
Return to the BRiM homepage here
