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Our President Keith Weed was recently interviewed by Stephen Lepitak of The Drum on his plans going forward after he stepped down from his long-term role as Chief Marketing and Communications Officer at Unilever.
Continuing in his role as President of the Advertising Association, Keith discusses our work around rebuilding public trust in advertising, including our five-point action plan and his new position as agony uncle for The Drum, through which he will help answer marketers’ questions on a range of subjects in a monthly column.
The interview took place at at our recent LEAD Scotland conference, the first to take place there in over half a century, where in his own address Keith discussed how the advertising industry should proceed to tackle the trust problems it faces.
You can read more and listen to the interview in full over on The Drum here.
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