The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.


The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

10 Jun

All In Summit


/ January 24th 2020
Public Trust in Advertising

Our President Keith Weed was recently interviewed by Stephen Lepitak of The Drum on his plans going forward after he stepped down from his long-term role as Chief Marketing and Communications Officer at Unilever.

Continuing in his role as President of the Advertising Association, Keith discusses our work around rebuilding public trust in advertising, including our five-point action plan and his new position as agony uncle for The Drum, through which he will help answer marketers’ questions on a range of subjects in a monthly column.

The interview took place at at our recent LEAD Scotland conference, the first to take place there in over half a century, where in his own address Keith discussed how the advertising industry should proceed to tackle the trust problems it faces.

You can read more and listen to the interview in full over on The Drum here.

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