Opportunity
The advertising industry thrives on the quality of its ideas, with research demonstrating that diversity of thinking is critical to creativity.
However, in the absence of diverse teams addressing client briefs, the quality of the creative output suffers.
Initiative
To address this, Publicis Groupe UK has created a network of D&I champions across the group to support their agencies to engage with and fully embed all inclusion initiatives.
Publicis Groupe UK intends to ensure that every team working on a brief consults a diverse pool of talent and draws on a wider cross-section of inspiration to deliver the most creative output.
Impact
Following a period of qualitative discovery and identifying needs, the D&I champions have already begun to implement recommendations for teams to follow.
With its tangible tools, actions and resources, Publicis Groupe UK says the BRiM framework has been helpful in making this a reality. They also highlight the fact that it’s been important to collaborate in order to maximise the impact of their inclusion work.
