The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.


The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

10 Jun

All In Summit

Supporting The IPA’s New ‘Reimagine’ Agenda – A Ringing Endorsement for Responsibility in Advertising

/ May 2nd 2019 / Matt Bourn
Public Trust in Advertising

Today’s opening speech from the IPA’s new president, Nigel Vaz, was warmly received at the annual members’ lunch where he revealed his new ‘Reimagine’ agenda to help businesses grow and prosper through greater relevance.

For us here at the AA, it was heartening to hear the focus on the three R’s for agencies of role, revenue and, most pertinently, responsibility. Nigel talked about the importance of the UK agency community playing its part in tackling the issues of trust in advertising, something which has implications for all parts of our UK advertising industry. He referenced the publication of the Trust paper at the ISBA conference and pointed to more focus and actions around helping IPA membership take part to future-proof the advertising industry.

During the speech, we also reminded us all of the strengths of the UK advertising sector, its role as a jewel in the crown of the UK’s creative industries and the huge opportunity to export more as a world-class advertising hub. This chimes strongly with the work our Promote UK group is doing in partnership with the Department of International Trade to support the profile of UK advertising at major industry events around the world including Cannes Lions this summer. It was very interesting to hear of plans to turn the IPA’s own training programme into a world-standard MBA that will benefit all parts of our industry – clients, agencies and media. A massive opportunity to set the standard for advertising for the rest of the world to aspire to.

Nigel’s background in technology and business consultancy will surely prove invaluable as he leads the next two years’ agenda for the IPA, working closely with Paul and the team and we’re very much looking forward to working in partnership to help deliver on the new Reimagine agenda.

For more on the new IPA President’s Reimagine agenda, visit the IPA site here.

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