Talent Report – Investing In Our Talent’s Future

The Advertising Association has released a new report, developed with data from UK advertising’s think tank Credos,  highlighting the industry’s need to address its talent shortages through two key areas – better attraction and recruitment of new talent, and increased development and retention of existing talent.

Announced at our flagship summit, LEAD 2023, the report, Investing In Our Talent’s Future,  outlines five ways in which organisations across our industry can take immediate action to support the Talent workstream:

1. Volunteer to join and collaborate with our Talent Task Force. A greater diversity of voices will mean we can develop better and more inclusive solutions.
2. If you want to partner with us on advertising advertising, then get in touch, we’d love to hear from you.
3. Companies that have run successful apprenticeship programmes: please get in touch with us, we want to showcase these case studies.
4. Please involve your organisations in the next All In Census on March 15, 2023. We will aim to provide even richer insights into the views and attitudes of people working in the industry.
5. Give us your stories about how your organisation has put skills at the heart of your business strategy.

This report aligns with the launch of the Advertising Association’s new 3-year strategy: to unite the UK’s advertising industry to promote the role and rights of responsible advertising – advertising that is trusted, inclusive and sustainable – and its value to people, society, businesses, and the economy.

You can read more about the announcement here.

Members can download the complete Talent Report via the box on the right hand side of the page.