The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

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The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around public health, gambling advertising, data and e-privacy, trust, the digital economy and more.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 90 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

UK Young Lions Competition 2025

/ January 16th 2025
Cannes Lions Industry News

Enter our UK Young Lions Competition and win the chance to represent the UK in the Global Young Lions Competition, part of Cannes Lions.

As UK Representatives for Cannes Lions, we’re looking to find the very best young creative talent to compete on behalf of the UK in the Global Young Lions competition.

The 12 winners of our UK competition will be taken out to Cannes to compete in the Global Young Lions Competition taking place from 16-20 June, and will receive a full week’s festival pass, train travel and accommodation in Cannes.

Read all about the Cannes Lions 2024 Young Lions Competitions here and view the 2024 Competition Report here


HOW TO ENTER

We are running 6 competitions – Design, Digital, Film, Marketers, Media and Print. The competitions are free of charge to enter, teams work on the brief remotely and upload their work to our competition portal.

Please note that the PRCA will be running the PR competition – more details will be posted here shortly.

REGISTER HERE

The full Competition terms and conditions can be seen here.


CATEGORY TEAM CRITERIA

Please note: You must enter as a team of two. Partners do not have to be employed at the same company.

  • DESIGN: Open to a team of two design professionals e.g. graphic designers, specialist designers, art directors, photographers or freelancers
  • DIGITAL: Open to a team of two digital professionals e.g. social media managers, creative technologists, UX designers, digital designers/producers or freelancers
  • FILM: Open to a team of two creative professionals e.g. art directors, producers, film makers, creatives or freelancers
  • MARKETERS: Open to a team of two marketing professionals working for a brand i.e. a client company that engages the services of advertising and communications companies (i.e. Unilever, Coca-Cola etc.) Brand managers, category, product managers client service managers, channel marketing managers. Agencies may not compete in the Marketers competition and nor may freelancers
  • MEDIA: Open to a team of two media professionals working for media agencies, specific in-house media departments in agencies, media owners or freelancers
  • PRINT: Open to a team of two creative professionals e.g. art directors, copy writers, producers, creatives or freelancers

COMPETITION SCHEDULE

16 January, 09:00
Competition registration opens

27 February, 17:00
Closing date for registrations

28 February – 3 March
The brief will be sent to all teams on Friday 28 February

6 March – 14 March
Online judging

w/c 17 March
Winners will be notified

15 June
Winning teams travel to Cannes

16 – 20 June
Winners will take part in the Global Young Lions competition


ELIGIBILITY

Participants must be aged between 18 and 30 on 20 June 2025.

Entrants must be a current employee within the advertising/marketing industry, be a UK resident or have a valid UK work permit.

The full criteria and terms and conditions can be seen here.


CALL FOR JUDGES

REGISTER TO JUDGE HERE

View the judges from the 2024 competition here


PREVIOUS UK YOUNG LIONS COMPETITION

View the UK Young Lions 2024 Competition Brief here

Read about the 2024 winners and view their winning work here


CONTACTS

Please contact us at events@adassoc.org.uk with any queries.