The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

Advertising Matters 26.03.21

/ March 26th 2021 / Ellie Mason
Advertising Matters


On Tuesday, timeTo – an initiative to tackle sexual harassment in our industry – published a letter of support following the tragic death of Sarah Everard, who was part of our industry community.

The letter also provides advice for anyone wanting to play an active role in making people feel safe and talks about the importance of us all being an ally to every colleague. It includes useful links and articles and gives information on the timeTo code of conduct as well as its dedicated training.

It says, “We can all do something about this. We must. Everyone has the right to feel safe at work, in public and in their home. Our industry can show through positive support of timeTo what we need to see in wider society.”

Read the message in full over on our website here. You can also read more in CampaignBITE and The Drum.


The UK Advertising Export Group (UKAEG) wants to encourage businesses from right across the UK to go global and is hosting an exclusive Going Global Masterclass next Wednesday 31 March at 09:00-10:30.

This free event is open to all UK advertising and marketing services businesses that have ambitions to build international revenue in new markets. Company leaders will share their strategies and success stories in an interactive session, offering the perfect opportunity to pose questions to those who have grown their business outside of the UK.

Speakers include: Marie Owen, CEO, LS Productions,Jamie Sergeant, Global CEO, Crowd, Zaid Al Zaidy, CEO, The Beyond Collective,Andy Cooper, Director, Draw & Code     Places are limited – book your ticket here.


Following the fantastic response we received to the All In Census we have announced June 10 as the date for the All In Summit, presented by the Advertising Association, the IPA, ISBA and Kantar. It will feature the results of the industry-wide census, providing new data on the make-up of our workforce and see the launch the All In Action Plan, which will set out how greater inclusivity across all areas of our industry’s talents can be achieved. The summit will be a key milestone in our journey to a more inclusive environment and is a must-attend event for everyone who works in advertising.

We would love for you to join us! To take part in the conversation about the results, the plan and our collective goal to build a better workplace for all, register your place here.


This is the first of regular round-ups of climate action news through the lens of the UK advertising industry’s initiative, Ad Net Zero.

Click here to check it out!


In our weekly series we are pulling together, in one place, a selection of must-reads from across our industry media.

Click here to check it out!


You’ve made it this far – why not treat yourself and watch our ad of the week?

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