The UK’s advertising industry boasts a workforce with a huge variety of backgrounds, skills and experiences. Our research in this area highlights how the industry can continue to recruit, retain and develop the very best talent.
The All In Census is the UK’s largest industry-specific talent survey. Created by the Adevrtising Association, the IPA and ISBA, the survey provides a snapshot of how ad industry professionals feel about where they work. First conducted in 2021, the third and latest iteration in 2025 recieved over 14,000 responses.
Using data collected by the All In Census, Credos has now produced two reports assessing the changing role of hybrid working in the UK advertising industry.
The latest report, published in 2025, answers 10 key questions related to hybrid working, covering issues such as productivity, company culture, and the impact on junior employees.
Published in 2023, the Investing in Our Talent’s Future report, outlines fives actions businesses can take to support the recruitment and retention of talent across our industry.
