The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.


The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

10 Jun

All In Summit


Ad Pays 5: How advertising fuels the Scottish economy

Ad Pays Series

Scotland’s importance to the wider UK economy cannot be understated. As this report demonstrates, a large part of Scotland’s economic success is dependent on the excellence of its advertising industry: Advertising Pays 5 celebrates that vibrancy.

“Whatever lies in Scotland’s future, we need to be competitive at home and abroad – and advertising is at the heart of effective competition. This report shows how advertising is part of our economic infrastructure – helping all companies reach customers, create a return on investment and growth. As we look to build a strong, sustainable economy we need to encourage businesses to access the power of great communications.”

– Brian Coane, former Chairman of IPA Scotland.

In 2015, Scotland spent £1.7 billion on advertising – but the total contribution of that spend to the Scottish economy is valued at £8.8 billion, thanks to the far-reaching economic impact of advertising activities in Scotland.

Advertising Pays Scotland quantifies and explains advertising’s positive impact on Scotland.

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"Whatever lies in Scotland’s future, we need to be competitive at home and abroad – and advertising is at the heart of effective competition"

Brian Coane Former Chairman, IPA Scotland

Total contribution of advertising to the Scottish economy in 2015

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