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On Friday 19 June it was announced that the COVID-19 alert level had been reduced from four to three. Under level three the virus is considered to be in ‘general circulation’ and can lead to a ‘gradual relaxing of restrictions’. Previously, at level four, transmission of the virus was considered ‘high or rising exponentially’. AA Chief Executive Stephen Woodford commented:
“The reduction of the COVID-19 alert level from four to three is positive news for our industry. As the lockdown lifts, advertising has a fundamental role to play in building consumer confidence and increasing economic activity. Cinemas re-opening and more people out and about mean we will see the out-of-home and cinema advertising sectors active once more. Advertising informs customers for all kinds of businesses across the UK about the safe return to more normal ways of living, and the talent in our industry will play a full part in a national recovery that hopefully is now underway.”
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