The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.


/ January 5th 2021 / Noa Cohen
Advertising and the Economy Coronavirus
As we re-enter lockdown, we urge all companies to check the following links to see whether they are eligible for Government support. If you have any specific questions, please do not hesitate to contact us directly. Equally if you have any feedback on any of the Government schemes that you think would be useful for us to build into our ongoing conversations with Government, please let us know.The following measures are detailed below:

  • Job Retention Scheme
  • Self Employed Income Support Scheme
  • Business Grants
  • Kickstart Scheme
  • Apprenticeships and Training Schemes
  • VAT and Tax Deferral
  • Job Retention Scheme
  • Loan Schemes
  • Workplace safety
  • Further guidance and information

Job Retention Scheme

The furlough scheme has been extended until 30 April 2021.

Employers can claim 80% of an employee’s usual salary for hours not worked, up to £2,500. Employers will not need to cover any salary costs, but must pay National Insurance and pension contributions. Furloughed employees must have been employed on or before 30 October 2020.

Furloughed employees are able to return to work on a part-time basis through ‘flexible furlough’. They will continue to receive 80% of wages up to £2,500 p/m through a combination of government support and employer contribution. Employers will need to pay employees for the days worked (e.g. 2 p/w) and government will subsidise the remaining amount.

You can claim for this scheme here.

Self Employed Income Support Scheme

On 5 November the Chancellor announced an extension to the SEISS for self-employed individuals who are currently eligible for the SEISS and are actively continuing to trade but are facing reduced demand due to COVID-19.

The extension will provide two grants and will last for six months from November 2020 to April 2021. Grants will be paid in two lump sum instalments each covering a three-month period.

The first grant will cover 3 months’ worth of profits from the start of November until the end of January. It will be worth 80% of average monthly profits and will capped at £7,500 in total. Claims must be made by 29 January 2021.

Details about the level of funding and application deadline for the second grant, covering February to April 2021, are not yet available.

You can claim here.

Business Grants

Nearly £2bn has been made available to Local Authorities and Devolved Administrations to support businesses impacted by the crisis, excluding hospitality, retail and tourism (who are eligible for different grants). These are to be distributed at the discretion of the respective Devolved Administrations in Scotland, Wales and Northern Ireland; and local authorities in England.

Kickstart Scheme

Employers who create 30 new positions for 16-24 year-olds on Universal Credit will be able to claim back funding equal to 25 hours of minimum wage per week, plus the associated employer National Insurance contributions and employer minimum automatic enrollment contributions. You can apply for the scheme here.

Apprenticeships and Training

Between 1 August 2020 and 31 March 2021, companies hiring apprentices aged 16-24 will be eligible for a £2000 bonus, or £1500 for apprentices over 25. Employers will also receive £1000 to take on trainees. You can claim until 30 April 2021, here.

The Education and Skills Funding Agency has taken a number of steps to mitigate the impact of the coronavirus crisis on apprenticeships, including allowing the modification of assessments, extending assessment time frames, and support for apprentices made redundant. More information can be found here.

VAT and Tax Deferral

Businesses who chose to defer their VAT bills in spring can pay the full amount in March 2021, or  pay back the sum in 11 interest-free payments during the 2021-22 financial year. More information about how to opt-in to the payment scheme can be found here.

Self-assessment taxpayers will be eligible for a separate additional 12-month extension from HMRC on the “Time to Pay” self-service facility, meaning payments deferred from July 2020, and those due in January 2021, will now not need to be paid until January 2022.

Loan Schemes

Government loan schemes, including CBILS, large CBILS and Bounce Back Loans, are still open for applications until 31 March.

On 24 September the Chancellor announced a Pay as You Grow flexible repayment system for firms repaying Bounce Back Loans. This includes extending the length of the loan from six years to ten, and offering interest-only periods of up to six months and payment holidays.

You can see more details about the different loan schemes here.

Workplace Specific Guidance

BEIS have issued workplace specific guidance for businesses on safe operating procedures. The guidance for offices can be found here, all other workplaces, here. All employees who can continue to work from home are asked to do so.

Further information and resource pages

Office of the Secretary of State for Scotland

Department for International Trade & UK Export Finance

Department for Health information on COVID-19

Covid-19 Business Support

Covid-19 Business Support Finder Tool

Department for Business, Energy and Industrial Strategy: Guidance for Employers and Businesses

HMRC COVID-19 helpline regarding tax issues: 08000 241222 (Mon-Fri, 9am-6pm)

Business Support Helpline: 0300 456 3565 (Mon-Fri, 9am-6pm)

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