The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.


The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

AA comment on budget announcement

/ March 3rd 2021
Advertising and the Economy Coronavirus

Following the Budget announcement this afternoon (March 3) by the Chancellor of the Exchequer, the Advertising Association has issued the following statement.

Stephen Woodford, Chief Executive, Advertising Association, commented: 

“Today’s Budget demonstrates the hard work ahead for the Government, business and society. The Chancellor highlighted the unprecedented damage the pandemic has wrought to the British economy over the past year, much of which is still unfolding. But as the vaccine roll-out continues and the economy reopens, we must look forward and advertising lies right at the heart of a successful recovery. It delivers £6 back to GDP for every £1 invested and supports growth and jobs for businesses up and down the country as well as fast-growing exports earnings for the UK.

“Businesses will be relieved the furlough scheme has been extended until September and the reassurance that this gives to their activity. Every firm wants to return to normality and bring back staff members where they can, but this needs to be done gradually and as lockdown easing dictates. It is also positive the creative industries have been recognised as a key contributor to economic recovery and we welcome the increased funding for the sector. The announced new business grants and growth schemes for SMEs are also very welcome. The multiplier effect of advertising as an engine for growth for businesses of all sizes is well known and we look forward to working with Government to see how the advertising industry can contribute further to support business and jobs growth.

“Exports of advertising and marketing services are a key revenue generator for the UK and, as we celebrate UK Advertising Exports Month during March, we are showcasing how the UK can continue to grow as a global hub for the ad industry, and build on this position for the benefit of the country as a whole. At this precarious time, Government should be mindful of putting new and unnecessary barriers on the road to recovery. This can be achieved by continuing the welcome emphasis on securing trade deals with different markets and delivering agreements on services with the EU. It is just as vital that any further regulation on advertising in areas such as HFSS and gambling is proportionate, effective and efficient, or it may well cost more jobs and harm economic activity, just at the time when these are most needed.

“The pandemic has caused an economic crisis, but it has ultimately been a health emergency for people and communities in the UK and around the world. As such, the social rebuilding of our country is as important as the economic resurgence. We welcome the emphasis on skills and jobs in the Budget and businesses in our industry are committed to upskilling talent to equip them for the changing jobs market we face, maximising the potential of the growth in digital and improving performance on inclusion and climate change.

“During his speech, the Chancellor pulled no punches about the challenges ahead, and our industry is conscious of the role it has to drive economic activity and support UK society on the road out of the pandemic and to a recovery for that works for all.”

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