The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.


The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.


/ June 19th 2020 / Noa Cohen

On Friday 19 June it was announced that the COVID-19 alert level had been reduced from four to three. Under level three the virus is considered to be in ‘general circulation’ and can lead to a ‘gradual relaxing of restrictions’. Previously, at level four, transmission of the virus was considered ‘high or rising exponentially’. AA Chief Executive Stephen Woodford commented:

“The reduction of the COVID-19 alert level from four to three is positive news for our industry. As the lockdown lifts, advertising has a fundamental role to play in building consumer confidence and increasing economic activity. Cinemas re-opening and more people out and about mean we will see the out-of-home and cinema advertising sectors active once more. Advertising informs customers for all kinds of businesses across the UK about the safe return to more normal ways of living, and the talent in our industry will play a full part in a national recovery that hopefully is now underway.”

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