The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.


The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.


/ June 23rd 2020 / Noa Cohen

Prime Minister Boris Johnson announced today that further restrictions of the lockdown would be eased from 4th July 2020. Creative and cultural venues including galleries and cinemas will be among those able to reopen. Stephen Woodford, Chief Executive of the Advertising Association, commented:

“Advertising plays a vital role in building consumer confidence and increasing economic activity and with the lockdown continuing to ease, this role has never been more important as we set out on the road to recovery. The reduction in social distancing announced today will welcomed by colleagues across the Creative Industries in cinemas, museums and other cultural venues, as well as by the tourism and hospitality sector, which all depend on advertising to reach their customers. UK advertising, with its brilliant combination of strategic, creative, technological and production capabilities, will play a crucial role in the recovery.”

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