The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.


The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

AA comment on support for charities

/ April 9th 2020 / Matthew Evans

Following the announcement of the Government’s support for the charity sector to mitigate the effects of COVID-19 disruption, Stephen Woodford, Chief Executive, Advertising Association, said:

“We are grateful to the Chancellor for his bold and positive support for the country’s charities at this time. The British charity sector does an enormous amount of good for people up and down the country, just as our own industry charity NABS does great work for UK advertising. But, just at the moment charities are needed most, many have suffered due to their shops being closed, sources of income being threatened and means of advertising reducing. Our colleagues from across the advertising industry, notably the Data & Marketing Association, have made the case strongly to Government in recent days for support and the £750m package announced will hopefully go a great way in helping the charity sector at a crucial time when its own help is needed by us all.”

Related Articles View More