The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.


The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

10 Jun

All In Summit

AA statement on PM’s timetable for lifting lockdown

/ February 22nd 2021

Following the announcement by the Prime Minister on the timetable for lifting lockdown, Advertising Association Chief Executive Stephen Woodford has made the following statement.

“We welcome today’s announcement from the Prime Minister and the timetable for the gradual lifting of restrictions. The NHS and the government should be commended for the rapid roll-out of the vaccine programme which offers real and significant light at the end of the tunnel. Our industry is ready to do everything it can to support the economic and social recovery, through work that delivers vital public health messages and support to businesses that drives growth, creates jobs and helps rebuild consumer confidence.

“We recognise the government’s need to phase the lifting of restrictions. With that in mind, it is clear that more help will be needed to support all businesses through this next period. For example, we ask the government to look again at what can be done to help businesses that have so far not received any business rates relief or other reliefs. We are acutely aware there are parts of our industry, such as cinema advertising which has been completely shut down for virtually a year and the outdoor advertising sector which has been deeply impacted by the loss of business caused by the pandemic. More can be done to ensure all parts of our industry are supported so they can return fully-functional at the earliest opportunity.

“As we emerge from this lockdown, we are determined to do everything we can do to build back better. To that end, we urge all organisations in our industry to take part in next month’s All In Census on March 10 to help us build a more inclusive workplace. Also, to look at where they can support efforts through Ad Net Zero to take positive action on the climate emergency in this critical year as the UK hosts COP26 in November. And finally, but most importantly, to look at how and where they can help rebuild the public’s trust in advertising through the industry’s Trust Action Plan.”

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