The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.


The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

AA statement on the budget

/ March 11th 2020
“Today’s Budget statement contains positive measures that should help our industry in both the short and long term. In the short term, the Chancellor’s framework of ‘temporary, timely and targeted’ support for businesses and workers, including those in the advertising industry, will assist firms and employees through the current challenges and period of uncertainty brought about by COVID-19. Looking at the longer term, this is clearly a budget designed to raise productivity and economic growth across the nations and regions. Advertising is a key driver of UK Plc, returning £6 for every £1 invested and supports economic growth in communities up and down the country. It is also a major export success and we are working as closely as possible with Government through this crucial period and into the future to ensure that advertising continues to be a successful and dynamic contributor to the UK’s success both at home and internationally.”

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