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CATCH US IF YOU CANNES!
After such a long wait, we’re finally packing our bags and getting ready to catch the Eurostar on Sunday morning to head to Cannes Lions 2022! We’re so excited to get together with our industry peers and celebrate international creativity.
On Monday, we launched a new campaign together with the Department of International Trade (DIT) to celebrate the very best of UK advertising at Cannes Lions. The campaign has been developed by the GREAT Global Trade campaign and will be supported both online and on the ground during the festival, supporting the efforts of the special UK Advertising Export Group (UKAEG) trade mission, involving 40 companies! You can read all about our new campaign here or via Campaign, Politics Home, andLittle Black Book.
In our role as UK representative for Cannes Lions, we also have some exciting exclusive networking events planned with international delegates, designed to foster relationships with companies from all over the world.
If you want to stay up-to-date with what we’re up to at Cannes next week, make sure you sign up to our Cannes daily newsletter, where we’ll be telling you all about what we are up to! You can also check out our Cannes hub, with all the details for our events and upcoming plans.
INTRODUCING OUR FIRST WAVE OF ALL IN CHAMPIONS
On Tuesday, we held our All In Parliamentary Reception, showcasing the work that our industry-wide initiative, All In, is doing to build a workplace where everyone feels they belong. The Reception was hosted in partnership with the IPA and ISBA, and we had a fantastic line-up of speakers, including Dame Caroline Dinenage DBE MP, Jess Phillips MP and Kathryn Jacob OBE, Chair of our Inclusion Working Group & CEO, Pearl & Dean. You can read more about the Parliamentary Reception here.
Join us in celebrating the first round of All In Champions:
adam&eveDDB, Advertising Association, AMV BBDO, Bray Leino, Channel 4 Television, Clear Channel UK, Dentsu (including Carat, Dentsu X, B2B International, Mcgarrybowen, Gleam Futures, iProspect, John Brown, Isobar, Merkle, MKTG, Posterscope, Story lab, re:production, Whitespace), Digital Cinema Media, Direct Line Group, Google, IAB, IPG Mediabrands (Initiative, Rapport, Reprise, UM, Orion), ISBA, ITV, Leo Burnett, Mail Metro Media, McCann Worldgroup, MediaCom, Omnicom Media Group (MGOMD, OMD, Hearts & Science, Drum, Fuse, PHD), P&G, Pearl & Dean, Pinterest, Publicis Groupe (Leo Burnett, Performics, Publicis Media, Saatchi & Saatchi, Spark Foundry, Starcom, Zenith), Smart Energy, Specsavers, Tesco, the7stars, TikTok, VCCP and Wunderman Thompson.
You can read more about the announcement here. It was also covered across media such as Campaign, Marketing Week, The Media Leader or BITE.
Companies are always welcome to apply to become an All In Champion, by submitting their application form here.
You can learn more about All In here and check out its latest actions here.
AD NET ZERO LAUNCHES IN IRELAND
Our last announcement – for now! – is the launch of Ad Net Zero in Ireland!
The Irish arm of Ad Net Zero will be led by Institute of Advertising Practitioners in Ireland (IAPI), the Advertising Association of Ireland (AAI), The Marketing Institute of Ireland (MII), the Commercial Producers of Ireland (CPI) and IAB. We are delighted that all of these bodies have voted for an all-in approach resulting in a potential 80 supporters signing up from the outset – a testament to the industry in Ireland’s commitment to this initiative.
Initially launched in the UK in 2020, Ad Net Zero is our industry’s response to the climate crisis. The initiative comprises an Action Plan, a training Essentials Certificate and a Guide with practical advice on measuring and reducing carbon emissions.
We are very much looking forward to working with the team to help support the Irish ad industry achieve our common goal – net zero by end 2030.
You can find out more about Ad Net Zero Ireland here and via the Irish Times. You can also visit the Ad Net Zero hub to learn all about the initiative, including its actions, training and how to become a supporter.
ASA: IMPROVING TRUST IN ADVERTISING
This week, The Advertising Standards Authority (ASA), together with our Trust Working Group, has launched the next phase of a campaign working to improve trust in advertising.
The objective of this campaign is to raise awareness on the role of the ASA in regulating advertising across all media, with the ultimate aim of protecting consumers from misleading, harmful or offensive content.
“This new phase of the ASA’s advertising campaign is a vital next step in our efforts to rebuild public trust in advertising, a critical factor underpinning our industry’s economic and social contribution. It is essential that we do all we can to support our self-regulatory system and champion its strengths to policy decision-makers and the great British public” said our CEO, Stephen Woodford, on the launch of the campaign.
You can read more about the campaign on ASA’s website or via Campaign.
THIS WEEK: UK ADVERTISING IN THE MEDIA
It’s our specially-curated selection of must-reads from across our industry media.
AD OF THE WEEK
You’ve made it this far – why not treat yourself and watch our ad of the week?
Want the full edition to land in your inbox every Friday? Drop us an email on aa@adassoc.org.uk and quote ‘Ad Matters’
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