The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.


The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

10 Jun

All In Summit



/ January 13th 2021
Public Trust in Advertising

For our research into public trust in advertising Credos worked with Craft research and spoke to 60 people up and down the country.

We wanted to observe how people interact with advertising in their daily lives, and get as honest a view as possible of their thoughts and opinions. They were asked to fill out diaries, talk to us on Skype, choose what they felt were good and bad adverts, and tell us why. They were interviewed and filmed at home, as well as out and about to gauge their thoughts on the advertising and environment around them.

You can watch the video below or here.

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