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Trust Knowledge Bank

Credos Trust Tracker

In this short presentation, Dan Wilks, Director of Credos, talks through an overview of the full year 2025 results from the Credos quarterly Trust Tracker, created in partnership with Kantar....

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Resources

Trust: Advertising’s Ultimate Performance Enhancer

Strategist: Dan Bennett, Ogilvy

Marketer: Katie Jackson, Channel 4

Creative: Charles Vallance, VCCP

Media: Gideon Spanier, Campaign UK

Strategist: Tonia Ries, Edelman

Member content
Resource

The Business Case for Trust

Marketer: Murray Bisschop, Tesco

Member content
Reports

The Value of Trust Report

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Member content
Reports

Report: Rebuilding Public Trust in UK Advertising

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Member content
Reports

Arresting the decline of Public Trust in UK Advertising

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