Connecting on Climate Change: the CMO’s Role in Driving Sustainability

Biography

Denise Truelove is an accomplished marketer, currently in the role of Global VP Brands for the consumer pet food brands at Mars. Denise has a unique blend of creativity and practicality and is a seeker of challenges, which are traits that have propelled her career at Mars. Denise is passionate about helping teams achieve their full potential, motivating them with her charisma and positive energy.

She graduated from leading business school, Vanderbilt University, in Nashville before joining Mars in 2007.

Denise has most recently been recognized for her leadership and the launch of the SHEBA HOPE Reef purpose platform and the CESAR purpose platform with a mission to make the world a dog friendly place. Her efforts on SHEBA not only kickstarted the world’s largest coral restoration program, but pushed the boundaries of marketing and creative with a campaign featuring a first-of-its-kind YouTube channel aimed at growing coral. It gave viewers the chance to have a direct impact on coral restoration with every view, and activated the power of the SHEBA brand to make a meaningful and measurable difference on pets and the planet.

It can’t go unsaid that Denise also holds the title of “Proud Partner and Mother,” and she loves to sing. You might even find her on stage any given weekend in the greater Nashville area.

Biography

Matt leads Google’s business and operations in Europe, the Middle East and Africa – helping people, communities, companies and countries make the most of technology.

Joining Google in 2007 he led Google UK for five years, then a group of European Countries before taking his current role as President of EMEA in 2014.

Matt focuses on Google’s opportunity and responsibility to harness technology for good. He also works on shaping responsible products and policies within Google as regulation develops, including working closely with policymakers on codes of practice and the launch of Google’s Safety Engineering Centres in EMEA.

Matt was a driving force behind Grow with Google, a global initiative that’s trained 17 million people across the region in the skills needed for the jobs of the future. He has a longstanding interest in sustainability and has been a key figure in Google’s journey from carbon neutrality in 2007 to carbon free by 2030.

Prior to Google, Matt spent time in media, marketing and strategy, including at the UK’s biggest news publisher and management consultancy McKinsey.

Matt has held trustee positions of The Media Trust and The Climate Group, and was a non-executive Director at retailer Sainsbury’s for nine years. He has an MBA from London Business School, an MA from Cambridge and won silver for Cambridge in several Boat Races. He was a member of the British rowing team, winning medals in eights and fours at the World Rowing Championships and represented Great Britain at the Olympics. He is a Steward of Henley Royal Regatta, a part-time rowing commentator and still competes regularly, though more slowly.

Matt lives in London, near the Thames, with his wife, student sons and small but remarkably noisy dog.

Biography

Jo has worked in the advertising production industry since 2006, most recently as Head of Production for LS Productions, overseeing the production of some of the UK’s largest service projects. Jo founded AdGreen in 2014. Initial collaboration with BAFTA’s albert led her to create the AdGreen website and repository of resources (tested on her own shoots whilst a Production Manager). Jo also writes for industry press, sits on the APA council and works with the Advertising Association’s Ad Net Zero team. Jo heads up AdGreen, as Project Director, and is based at the Advertising Association.

Biography

Mark was appointed CEO of WPP in September 2018. Having held multiple leadership positions at WPP since he joined in 1989, Mark has a deep understanding of the industry. As Head of Strategy and then CEO of WPP Digital he was responsible for WPP’s first moves into technology. In 2015, he became Global CEO of Wunderman, which he transformed into one of the world’s leading creative, data and technology agencies.

Earlier in his career,  Mark co-founded internet start-up WebRewards and specialised in media and marketing as a principal at consultancy Booz Allen Hamilton.

Mark was recognised as a HERoes Champion of Women in Business for the fourth consecutive year in 2021 and was named #1 in the 2022 Empower Advocates list which recognises leaders who create diverse and inclusive business environments. He was voted the industry’s Most Influential Person of 2019 in Econsultancy’s Top 100 Digital Agencies report and in 2021 was awarded Fellow of the Institute of Practitioners of Advertising (IPA) status for outstanding services to the industry in the IPA’s New Year’s Honours.