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Best Christmas 2023 ads ride a wave of nostalgia and positivity
A dozen Christmas ads are in contention for the top of the tree this holiday season (with John Lewis nowhere to be seen) in the latest edition of seasonal marketing insights delivered by System1.
Why aren’t advertisers shouting about ad fraud?
Advertisers must seek stronger protections and shout from the rooftops for regulators to make ad fraud an urgent priority, writes broadcasting law specialist Nick Swimer in a new regular column for The Media Leader.
AMV kickstarts scheme to support staff through life changes
Agency claims ‘UK-first’ that will give staff benefits, including financial support for fertility treatment, subsidies for transgender staff transitioning and paid-for divorce counselling.
Amazon and M&S deemed best retail performance brands, VCCP report says
RX Index marks the start of VCCP’s dedicated retail experience offering, RX, led by Rob Sellers, Stephanie Thomas and Stephen Renou.
Les Binet: Optimising price is the first frontier in the fight against inflation
The effectiveness expert warns marketers to stop “neglecting” price and start thinking like economists.
4 things we learned at Sky Media’s upfronts
Sky’s sales house Sky Media held its annual upfronts this week. Here are our four biggest insights from the event.
Ray Parlour parodies celebrity creative directors in Arsenal campaign
Experiential pop-up also plays a role in the campaign, acting as a hub for World Cup games.
Review of 2022: Back to normality? No chance
Some months felt like a week, others a year. One thing was certain though, 2022 found the industry having to react to momentous events, both at home and abroad.
The best marketing campaigns of 2022: Part 1
From Boots to McDonald’s to Netflix, the Marketing Week team reveals the first eight campaigns that make up our best of 2022.
Hitachi and agency Mamapöol join this week’s podcast to discuss their ‘Racing to zero’ film ad.
Ad industry displaying ‘cautious optimism’ amidst economic uncertainty: GroupM
WPP’s media investment arm once again lowers global ad forecast for 2022 but says industry is remaining resilient against macroeconomic forces.
IPG’s Magna downgrades forecast despite resiliency from traditional media
Magna has revised down its growth estimates for the global advertising industry, now predicting 5% growth in 2023 (it previously expected 7.5% in its June report).
Adam & Eve/DDB’s Jemima Monies joins McCann London
The appointment is the first to an executive leadership role by chief executive Polly McMorrow.
NABS forced to stop cost-of-living grants after ‘unprecedented’ demand
NABS, the advertising and media industry’s wellbeing charity, has had to pause applications for its other grants while it processes “overwhelming” number of applications for its cost-of-living support.
Purposeful people make the difference
We are seeing a trend where chief people officers are being given responsibility for defining a company’s purpose. Advertisers and media brands need to task the right people with making meaningful change happen.
“The Talent Pipeline Isn’t As Full As It Once Was”
Account management has faced challenges on multiple fronts but its relevance is clearer than ever argues the MD of St. Luke’s.
Adam&EveDDB And Crisis Make Homelessness ‘Impossible To Ignore’
Hyper-real sculpture depicting homelessness is unveiled by Crisis at Kings Cross station through Creative Giants and adam&eveDDB.
The Lists 2022: Top 10 marketers
Campaign picks the top 10 marketers in 2022.
IPA names Josh Krichefski as next president
Krichefski, global chief operating officer at EssenceMediacom, will succeed Julian Douglas.
Tesco ad platform Media and Insight opens new avenues via series of partnerships
Upfront event expands on Tesco’s partnerships, including November’s ITVX Clubcard announcement.
Manning: my advertising medium of the year? Retail media networks
While it might not have the glitz of other channels, retail media is where the money is going.
ISBA increases members’ fees to fund Origin
The ISBA Council has agreed that funding for the next stage of Origin’s development will come in part from a one-off increase to its members’ 2023 subscriptions.
Netflix ads chief Jeremi Gorman: ‘the way we’ve launched is not where we want to be’
In her first industry conference appearance, Netflix’s president of worldwide advertising has urged media buyers to give the streaming giant time as it adapts to the TV measurement and buying system.
M&A Watch: Number of UK deals surges to more than 25% of all global acquisitions
UK deals accounted for more than a quarter of all merger and acquisition activity in the marketing services sector in October, data from Results has revealed.
The best marketing campaigns of 2022: Part 2
From Pret to Starling Bank to Virgin Group, the Marketing Week team reveals the second set of eight campaigns that make up our best of 2022.
How ITV plans to spend £45m marketing its streaming service
ITV is about to embark on its biggest marketing campaign to date with a £45m push of its shiny new streamer ITVX, its chief marketing officer explains.
Facing The Cold Reality: Boxt Addresses Energy Bills In Campaign Voiced By Brian Cox
Acting legend voices campaign launching industry first boiler subscription in spot from McCann UK.
Government hints at scrapping Channel 4 privatisation
Culture secretary is considering alternative ‘sustainable’ funding models in a review of the broadcaster.
How climate change became a cornerstone of Bupa’s healthcare messaging
‘Healthy Planet, Healthy People’ campaign highlights private healthcare provider’s commitment to sustainability.
9 things we learned from Disney’s ad chief on eve of Disney+ ads tier launch
Over 100 advertisers and all the major holding companies have bought ads on Disney+ as the streaming service prepared to launch a cheaper tier with advertising in the US tomorrow.
They think it’s all ho-ho-ho-ver…
In a never-seen-before contest, the World Cup is taking on Christmas to see who will be crowned ad champion.
Moving beyond disability representation to nail inclusive design
Inclusive design may sound great on paper, but the reality is very different. Here are five practical steps to help build a more inclusive world.
2022 marketing year in review: It’s been a good year for…
From women’s sport and retail media to a focus on loyalty and the rise of discounters, 2022 has been a good year for shaking up the status quo.
Publicis Annual Wishes Raises Awareness Of HPV
With the help of a special guest, Maurice Lévy and Arthur Sadoun put the spotlight on a very personal story this year.
The EU is moving fast and breaking things with its political ads regulation
EU plans to regulate political ads would hollow out good-faith political discourse while potentially failing to properly address the issues of mass disinformation.
Google appoints Weinstein as MD for UK & Ireland
Google has appointed Debbie Weinstein to the role of managing director for UK & Ireland.
Serious Tissues wins £1m in air-time from Sky Zero Footprint Fund
Other finalists – Ecosia, Homethings, Royal Mail and Wuka – each received £250,000.
LEAD 2023 to focus on a collaborative recovery
The Advertising Association, the IPA and ISBA’s annual flagship industry summit will commence on January 25th.
Is ChatGPT the next big threat to Google’s dominance in the AI market?
Can ChatGPT use its AI-driven natural language processing to revolutionise marketing automation?
Why advertising has got better
Yes, the ‘golden age of advertising’ is no more, but things have come a long way since the industry’s overriding purpose seemed to be the maintenance of the societal status quo from the 1950s.
2022 marketing year in review: It’s been a bad year for…
From the over focus on performance and the purpose backlash to brands’ inserting themselves into situations they don’t belong, 2022 has not been a good year for everyone in the marketing world.
Coca-Cola “Christmas always finds its way” by OpenX
A series of three short films released on Prime Video make up Coca-Cola’s festive offering.
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