Member content
Already a member? Sign in below
Today, we stand at the frontier of a transformative era in advertising and marketing. The emergence of AI as a powerful force in our industry promises to revolutionise every facet of our work – from strategic planning and creative ideation to production, media buying, and regulatory compliance.
AI will have a transformative impact on productivity and the wider economy, including in the advertising, marketing and creative industries. We also support the UK’s ambition to be globally competitive in this field and our AI workstream is focused on driving the industry’s response to this rapidly evolving technology.
Whilst AI is a massive opportunity for the sector, it also carries risks and challenges. We believe that the best way to address challenges is to build understanding across policymakers, industry, and society at large. As we harness these innovative tools, we must remain vigilant in our commitment to ethical practices and responsible deployment.
Already a member? Sign in below
If your company is already a member, register your email address now to be able to access our exclusive member-only content.
If your company would like to become a member, please visit our Front Foot page for more details.
Enter your email address to receive a link to reset your password
Your password needs to be at least seven characters. Mixing upper and lower case, numbers and symbols like ! " ? $ % ^ & ) will make it stronger.
If your company is already a member, register your account now to be able to access our exclusive member-only content.