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Although the Covid-19 lockdown will ease on Monday, with pubs and restaurants among the businesses that can reopen in some way, Government has been keen to stress that we should still work from home if we can.
You can find further guidance, specifically for people who work in or run offices, contact centres and similar indoor environments, here. The document also provides eight priority actions to take for businesses to protect staff and customers, as well as how to implement social distancing for workers.
We recently published our third UK Advertising Exports Report, which shows that international trade in the UK advertising and market research services grew 7% year-on-year to reach a new record level of £11bn in 2019.
It is vital that parliamentarians recognise the importance of advertising as an export industry and we are pleased that Westminster’s in-store news hub of choice The House has covered them here. The article includes comment from Damian Collins MP, the former chair of DCMS, who said: “As we went into 2020 and the year of COVID, ad spend has fallen across most media and so that obviously remains a challenge for the advertising industry, as well as media owners. But London is recognised as a global centre of excellence for the advertising industry, both in terms of creativity and technical capability as well. It’s far and away the biggest creative hub in Europe.”
This week the Cannes Lions team announced that the 2021 festival will run as a fully digital experience with the Lion-winning work announced and awarded during Cannes Lions Live.
As the official UK representative, our Chief Executive, Stephen Woodford, issued the following statement: “The news that Cannes Lions will again be a fully digital event this summer is understandable and welcome, given the divergent pandemic situation around the world. Cannes Lions is the leading celebration of global creative excellence and the need for our industry to demonstrate its contribution to business growth and societal change is timely, as recovery strengthens in 2021. No doubt we will see outstanding and inspiring creativity and content in the virtual Cannes Lions and I am sure this will reach a wider audience than ever by being online. We are looking forward to working closely with our members to promote the UK’s creative excellence on this preeminent global stage.”
You can read Cannes Lions’ announcement in full here.
Over 21-22 April, Mediatel is hosting two digital events – The Future of Brands & The Future of Marketing – as the ultimate digital experience for market leading brands and the creative and talented marketing experts behind those businesses.
As part of ‘The Future of Brands’ event, on the Wednesday at 14:10, our President, Keith Weed, will discuss with Kerry Chilvers, Brand Tribe Lead, Direct Line Group, how tackling ad bombardment and reducing excessive frequency can enhance the public’s experience of advertising to achieve better business results.
Our Trust Working Group is investigating how the long-term decline in public trust of advertising is impacting on its effectiveness for brands. You can read more and register your place here.
In our weekly series we are pulling together, in one place, a selection of must-reads from across our industry media.
Click here to check it out!
You’ve made it this far – why not treat yourself and watch our ad of the week?
Want the full edition to land in your inbox every Friday? Drop us an email on aa@adassoc.org.uk and quote ‘Ad Matters’.
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