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ITV
Uncommon
In 2019, ITV’s campaign in support of mental wellbeing, Britain Get Talking, stunned TV viewers around the country. During the Champions Final of Britain’s Got Talent, ITV stopped the broadcasting to give people an opportunity to talk with someone close to them. Mental health is one of the leading causes of disease burden in the UK, with 1 in 4 people affected, however, the busy nature of modern life often gets in the way of being proactive. Britain Get Talking wanted to get at least 700,000 people to literally speak up and act in support of mental wellbeing. This would help to get people to understand the importance of talking and listening about mental wellbeing.
In terms of impacting the conversation around mental health, 4.5 million people said that they intended to talk and listen as a direct result of seeing the campaign. More specifically, 55% of viewers said that they now understood the importance of talking and listening to mental health and wellbeing. Britain Get Talking became the best-known and most recalled mental health campaign of 2019, with 38% of people able to recall the campaign within 5 weeks of it being aired. In total, over 20 million people had heard of the campaign. This resulted in 2.8 million people having a conversation about mental wellbeing during the campaign. Britain Get Talking smashed ITV’s goals for health campaigns in 2019!
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