Ad Net Zero Global Summit

Biography

Sebastian Munden is the Executive Vice President & General Manager, Unilever UK & Ireland and joined Unilever in 1990 as a marketing trainee at Lever Brothers in the UK after completing his MA in English Language and Literature at Oxford University. After several brand management and customer team positions in Home and Personal Care, he was appointed category director for Laundry UK in 1997.

Sebastian then went on to hold various senior roles across the US and Europe before being appointed Vice President of the Laundry Category for Europe in 2008 and head of Global Marketing Operations in 2012.

Sebastian now leads the UK & Ireland business, a position he has held since 2017. Sebastian has pioneered new ways of working across Unilever to accelerate the agility of the business, helping to respond to the challenges of today’s competitive environment in an ever more connected world. He champions the sustainable packaging  agenda and the inclusion of more diverse young talent in the workforce, and into Unilever. He is married to Elisabeth and has two children.

Biography

Ana Maria Henao is the Global Marketing Vice-President of PepsiCo, leading the Marketing Excellence and Partnership Strategies across both food and beverages for PepsiCo globally reporting to the Global CMO.  Her responsibilities include defining and implementing the global functional marketing transformation agenda.

Ana Maria has +22 years’ of Marketing experience at PepsiCo, SABMiller (now part of Anheuser-Busch company) and Procter & Gamble, she has worked in a variety of roles across developed and emerging markets.  During her career, Ana Maria has led the development and launch of mainstream and luxury brands, turned around businesses, worked with mass and prestige channels, run acquisitions/integrations and transformed commercial functions to embrace the challenges of the digital era.

She is a graduate from EAFIT University in International Business and has pursued continued education at Singularity University, Stanford Business School, Columbia Business School and Hyperisland in the subjects of Exponential & Digital Transformation and Business Leadership.

Ana Maria has been recognized externally for her work including:

• Featured in the Top 30 female future business leaders list in 2006 for Latin America in Latin Trade magazine; also in the Top 100 successful Colombians working abroad list in 2006.
• Recognized as top talent “40 under 40” by P&G Alumni Network in 2017
• Featured as “Top 9 Latin Marketers in 2018” in Markteres by Adlatina (Ad Age Latin America)
• Recurrent Jury of prestigious marketing awards including: Latin America Effie 2017, 2019 and 2020; Festival Iberoamericano de la Creatividad (FIAP) 2021; Festival of Media Latin America Jury Chair 2021
• Recognized as one of the Top Marketers in Latin America by Markteres by Adlatina (Ad Age Latin America) in February 2021

Originally from Colombia, she currently lives in Miami with her husband and 2 children.  Her hobbies include outdoor sports activities and traveling.

Biography

Mark was appointed CEO of WPP in September 2018. Having held multiple leadership positions at WPP since he joined in 1989, Mark has a deep understanding of the industry. As Head of Strategy and then CEO of WPP Digital he was responsible for WPP’s first moves into technology. In 2015, he became Global CEO of Wunderman, which he transformed into one of the world’s leading creative, data and technology agencies.

Earlier in his career,  Mark co-founded internet start-up WebRewards and specialised in media and marketing as a principal at consultancy Booz Allen Hamilton.

Mark was recognised as a HERoes Champion of Women in Business for the fourth consecutive year in 2021 and was named #1 in the 2022 Empower Advocates list which recognises leaders who create diverse and inclusive business environments. He was voted the industry’s Most Influential Person of 2019 in Econsultancy’s Top 100 Digital Agencies report and in 2021 was awarded Fellow of the Institute of Practitioners of Advertising (IPA) status for outstanding services to the industry in the IPA’s New Year’s Honours.

Biography

Mary K. Engle is Executive Vice President, Policy, at BBB National Programs, where she oversees and develops advertising, privacy, and other self-regulatory and dispute resolution programs. Ms. Engle joined BBB National Programs in 2020, following a 30-year career at the Federal Trade Commission. At the FTC, Ms. Engle held several management positions, including Associate Director for Advertising Practices (2001-2020). While at the FTC, she played a lead role in developing the FTC’s policies on green marketing, advertising substantiation, influencer marketing, native advertising, online disclosures, health-related advertising, child-directed marketing, enforcement of the Children’s Online Privacy Protection Act, alcohol advertising, and video game marketing.

Ms. Engle has spoken widely to national and international audiences and was awarded the Presidential Meritorious Executive Rank Award in 2012. Before joining the FTC, she practiced law with a litigation firm in Washington, DC. Ms. Engle received her B.A. from Harvard University and her J.D. from the University of Virginia School of Law.

Biography

Debbie joined Sky in 2018 as Group Chief Marketing and Corporate Affairs Officer and has recently extended her remit to include People. She has responsibility for overall brand and marketing development, as well as leading corporate communications, public affairs, internal communications, Sky’s Bigger Picture (corporate social responsibility) program and human resources.

Prior to joining Sky, Debbie was Chief Executive Europe and Asia Pacific at The Engine Group, an integrated marketing services business where she has worked closely with Sky for 12 years. She held various leadership roles in her 20 years at the firm, including Head of Strategy. Earlier in her career she worked in Strategy and Insight at Saatchi & Saatchi and Nielsen.

Biography

Born in January 1967, Stéphane Martin graduated from the graduate school of advertising (Sup de Pub) in France after studying economics. He began his career as presenter and program manager at radio RVS (Rouen, France) from 1981 to 1984 before becoming radio host on Radio Porte Océane (Le Havre, France) in 1985. In 1989, he was appointed head of studies at the Pretesting Europe Institute (MV2 group). From 1990 to 1997, he was successively quality manager and deputy director of marketing at the outdoor advertising company Avenir France (then Havas Group). He was then promoted marketing director of Avenir Europe. From November 1998 till June 2010, Mr Martin was deputy director of the union of TV sales houses (SNPTV) and board member of the BVP, renamed ARPP in 2008. Appointed by its board of directors in April 22, he is, since July 2010, the managing director of the French advertising self-regulatory organisation (ARPP). He is, as such, board member of the European Advertising Standards Alliance (EASA) which he chaired from 2016 to 2020. Furthermore, Stéphane Martin is a member of the Committee on Marketing and Advertising of the International Chamber of Commerce (ICC) and board member of the International Council for Adverting Self-Regulation (ICAS).

Besides, since 2015, Stéphane Martin is chairman of the medical center for the advertising and the communication sectors in Paris (CMPC) which merged with the medical centre for creative and cultural industries to form Thalie Santé since 1 August 2021, the Occupational Health and Prevention Service for professionals in the sector extended to communication, information and advertising, and, since 2018, he is also Chairman of the Paris Region umbrella organisation for workplace health prevention services and in this capacity on the Board of Directors of Présanse, the national network of interprofessional occupational health services. Moreover, he is a member of the scientific et ethics council of the French food and health fund.

For over 20 years, until May 2019, Stéphane Martin has been chairman, treasurer and board member of the training fund for the sectors of culture, communication, sports, leisure and entertainment (AFDAS). Since July 2019, he is board member of the Media Institute which provides professional training in digital communication, marketing and medias.

Furthermore, he chairs a cluster dedicated to audiovisual and digital innovation: The Formats Factory.

Biography

Vicki Maguire is a rare breed – a world-class creative, a woman leading the charge and a force for modernising our industry.

From her disastrous career in fashion, sacked by the likes of French Connection and Vivienne Westwood, she discovered a love for copy when Paul Smith told her to stop trying to draw and write her ideas down instead. She’s worked on campaigns for some of the best agencies in the world – including Grey, Widen + Kennedy, Mojo and Amsterdam International.

She was appointed Havas London’s first female Chief Creative Officer in January 2020 – just eight weeks before the global pandemic hit. Despite that, she helped steer the agency to its best-ever year creatively – winning its first-ever Cannes Gold Lion for the Black Plaque Project – led one of the most successful new business drives in its history, culminating in Havas being awarded the hotly-contested Asda account in May 2021, produced work that built fame and commercial resilience for clients, and drove culture which engaged and helped consumers and communities.

She was named Creative Person of the Year 2020 by Campaign Magazine, which cited the agency’s ‘creative renaissance’, as well as a Female Frontiers honouree for her ground-breaking achievements in advertising. She was also named on the IPA’s inaugural iList – recognising the industry’s 30 most outstanding diversity and inclusivity game-changers.

In 2021, Vicki claimed one of the highest-profile gigs in the industry: Cannes Lions jury President, where she presided over the Brand Experience & Activation Lions jury.

At Grey, her ‘Staying Alive’ film for the British Heart Foundation starring Vinnie Jones collected more than 45 major awards, but most importantly it’s saved more than 50 lives (and counting). The Angina Monologues, also for the BHF, earned Vicki a coveted British Comedy Award. She also worked on multi-award-winning campaigns for Vodafone and M&S, as well as overseeing the creative team behind the UN’s People Seat campaign with Sir David Attenborough.

In 2016, she became the chair of the Creative Circle Awards – becoming the first woman ever to hold that position. Active within organisations such as WACL and SheSays to promote the advancement of women in advertising, she is also one of the most popular, outspoken and recognisable voices in the industry – a working class, straight-talking Leicester lass, who’s still at the top of her game in her fifties.

Biography

Newman Debs, General Counsel Unilever LatAm, was appointed VP of the Brazil SRO in 2018 and, as of 2019 looks after their international relations agenda. CONAR was created out of a threat to the freedom of commercial speech at the end of the 70´s and its mission is to prevent misleading or abusive advertising that embarrasses consumers as well as to defend freedom of speech in that country. Its Code of Practices has influenced several other LatAm countries´ counterparts. Prior to joining CONAR, for almost 2 decades, Newman held leadership roles in the Brazilian chapter of the WFA, locally known as ABA. He also nurtured an academic career, having obtained a Masters and a PhD degree at University of Sao Paulo, with works focused on consumers rights.

Biography

Guy became Chief Executive of the Advertising Standards Authority, the UK regulator of ads in all media, in 2009.  He is responsible for executing the ASA’s strategy to have More Impact Online, including through proactive regulatory project work, the investigation of complaints, enforcement activity, the development of regulatory policy, the provision of CAP advice and training and the system’s communications, marketing, public affairs and research activities.

Guy is also President of the International Council for Advertising Self-Regulation, a Board member of the Fundraising Regulator, a member of the Fundraising Regulator’s Standards Committee, a member of the UK government’s Consumer Protection Partnership Strategic Group and a member of the National Statistics Designation Review Steering Group.

From 2013 to 2016, Guy chaired the European Advertising Standards Alliance, the single authoritative voice on advertising self-regulation comprising national advertising self-regulatory organisations and organisations representing the advertising and media industries in Europe and beyond.  He remains a Board and Executive Committee member.

Married with three children, he lives in North London.

Biography

JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced that Lénaïc Pineau has joined JCDecaux as Chief Sustainability & Quality Officer of JCDecaux, taking up her position on September 6, 2021.

Lénaïc Pineau began her career in 2010 at Danone as Brand Manager where she was responsible for Les 2 vaches brand. In 2014, she joined Lindt as Senior International Brand Manager working with the Lindor brand. In 2015, she became Marketing Manager at Agrial/Eclor (Loïc Raison, Ecusson, La Mordue, Kerisac, Bayeux brands) where she introduced a CSR approach linked to the new positioning of the Ecusson cider brand.

From 2018, Lénaïc Pineau was Senior Sustainability Manager at EY leading extra-financial audit missions, defining CSR strategy and mission statements for corporate customers (eco-design for sustainable brands, decarbonisation of offerings). In this role, for the past year, she was in charge of the certification of JCDecaux’s extra-financial performance statement.

Lénaïc Pineau, 34, holds a Masters in Management from the ESCEM School in Poitiers and the London Metropolitan University.

Based at our headquarters in Yvelines (Plaisir), Lénaïc Pineau reports to David Bourg, Group Chief Financial, Administrative and IT Officer.

Biography

Jo has worked in the advertising production industry since 2006, most recently as Head of Production for LS Productions, overseeing the production of some of the UK’s largest service projects. Jo founded AdGreen in 2014. Initial collaboration with BAFTA’s albert led her to create the AdGreen website and repository of resources (tested on her own shoots whilst a Production Manager). Jo also writes for industry press, sits on the APA council and works with the Advertising Association’s Ad Net Zero team. Jo heads up AdGreen, as Project Director, and is based at the Advertising Association.

Biography

Anna is the co-founder and CEO of isla – the independent industry body supporting the events sector transition to a more sustainable future. As the driving force behind isla, Anna articulates and leads the sustainability vision for the industry. 

Having worked with a plethora of agencies on large scale events for global clients, Anna knows just how capable the industry is in delivering huge projects under pressure and believes the same collaborative attitude is integral to addressing the climate crisis within the events sector.

Biography

Stephen was appointed CEO of the Advertising Association in October 2016. The AA promotes the role and rights of responsible advertising and its value to people, society, business and the economy. All the key advertising trade bodies, commercial media owners and tech platforms are members of the AA. Prior to joining, Stephen held management roles in four agency groups (Leo Burnett, WCRS/Engine and DDB/adam&eveDDB and Next 15). He is a Governor of Ravensbourne University in London, the UK’s newest creative and technology university. He chairs The Debating Group, a cross-industry programme that hosts debates on industry issues in Parliament. Stephen is a past President of NABS and serves on the board of the History of Advertising Trust. He was IPA President (2003-05) where he led both their first ethnic diversity initiative and launched its professional qualifications for new industry entrants, which over 20,000 people have now passed in the UK and around the world.