The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

A Digital Events Platform Enabling Businesses to Export Globally

/ February 28th 2021
Exports and International Trade

In swift response to the pandemic, Crowd created GoDigitalExpo, a digital platform to enable organisations to connect and export to customers around the world. 

GoDigitalExpo provides tools for attendees and speakers to easily manage itineraries, book one-to-one sessions and attend group events via video conference.  The reduction in travel required also equates to a far smaller environmental impact. 

One of the recent successes of GoDigitalExpo was for the Legal Services Are Great campaign – an initiative of the Ministry of Justice (British Government) who hosted an online Africa trade mission in December 2020.

Liz Giles, Senior Campaigns Advisor at the MoJ, said: “The platform was crucial in providing legal professionals with the opportunity to-reconnect with friends and explore new collaboration opportunities. The service offered by Crowd enables us to hit our campaign targets.”

The LSaG event was the recipient of an award from the Government Communication Service for their successful delivery of the Virtual Trade Mission. The cost savings were particularly highlighted compared to running the usual event in Africa.

Crowd’s Global CEO Jamie Sergeant added: “As Crowd looks to meet our own sustainability targets in 2021, anything we can do to help our clients do the same is a good thing in my book.”

 

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