The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.


The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

AA comment on Prime Minister’s Covid-19 statement

/ October 12th 2020

Following the announcement this afternoon (Monday 12 October) in the House of Commons by the Prime Minister of new measures to try and curb the spread of Coronavirus in the wake of the recent upsurge, the Advertising Association has issued the following comment.

Stephen Woodford, Chief Executive, Advertising Association, commented:

“This new phase in the UK’s response to Covid-19, where nations and regions implement different levels of lockdown and recover at different speeds, requires new strategies to power up – and level up – the UK economy. To help people find jobs, we are proposing a partnership between Government and our fellow trade bodies for a skills programme to retrain and upskill people in areas of advertising and marketing services where there are national shortages. This plan complements our existing proposal for an advertising tax credit to provide additional stimulus to consumer spending and to boost economic growth as we all work together to get through this pandemic. Meanwhile, the Government’s communication and message-sharing must be as clear as possible for people to understand the new rules in their area and our industry is ready to ensure these vital public health messages land effectively.”

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