The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies and brands on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.


The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around Brexit, HFSS and gambling advertising, data and e-privacy, trust, the digital charter and our Industrial Strategy campaigns.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 50 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.


/ March 26th 2020 / Matthew Evans

Following the announcement by the Chancellor of the Exchequer of support for the self-employed and freelancers following the disruption caused by the COVID-19 outbreak, our Chief Executive Stephen Woodford made the following comment.

“Today’s announcement by the Chancellor of support for the self-employed and freelancers is a hugely positive move, which the Advertising Association and its members and partners across industry have been asking for with urgency in ongoing conversations with Government. Our self-employed and freelance colleagues are a crucial part of the advertising and wider creative industries and we hope that these measures will give them the increased sense of security they desperately require at the present time and hope that they can be implemented as soon as possible. Meanwhile, we will review the finer detail of the minimum income support provided for in the announcement and will continue to work closely with HM Treasury and DCMS officials to help to ensure that this financial assistance is delivered in time for the people it is designed to help.” 

Related Articles View More