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In light of the release of the latest Intergovernmental Panel on Climate Change (IPCC) report, a spokesperson for the Advertising Association has issued the following comment.
“The latest IPCC report is a stark reminder of the need for immediate climate action.
UK advertising has a clear action plan to tackle the climate emergency through Ad Net Zero and its target of net zero ad operations by end 2030. We are determined to make tangible, long-term changes to the way we work and the work we produce, not just here in the UK but around the world.
Every single person working in the advertising and marketing services industries can act now by encouraging their companies to get involved in Ad Net Zero and by completing the Ad Net Zero Essential Certificate. We are making rapid progress in this critical second year of Ad Net Zero and, later this summer, we will introduce a new certification standard for supporting companies to prove their capabilities in delivering sustainable ad operations. It is imperative all companies in our industry take action as part of the drive to tackle this global issue.”
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