AA Responds to 2024 General Election Result

In response to the 2024 General Election result, the Advertising Association has issued the following statement.

Stephen Woodford, CEO, Advertising Association said:

“The Advertising Association congratulates the Rt Hon Sir Keir Starmer MP and the Labour Party on forming the next government. As one of the UK’s top growth industries and service exporters, we look forward to working with the Prime Minister and his Cabinet to help deliver sustainable growth across the UK’s nations and regions.

UK advertising is big business, a £36bn powerhouse industry which is growing year on year, delivering investment and jobs up and down the UK – from Bristol to Manchester, Leeds to Edinburgh. In 2023, our services exports grew 15% to reach £18bn across key markets in Europe, Asia, and North America, highlighting our world leading creativity.

Advertising plays an important societal role too. Recent examples of this include raising awareness of the need to register to vote, increasing vaccination uptake across hard-to-reach communities, raising awareness of mental health issues, encouraging behaviour changes around areas such as food waste reduction, and providing vital funding to culture, media and sport.

As we enter a new political landscape, creating the conditions for responsible, sustainable business growth is the top priority. The UK needs to remain at the forefront of the data-driven economy. Regulatory certainty and support for the Advertising Standards Authority is key, as well as reforming education and skills policies to ensure our industry has the best creative and digital talent for our continued success and to grow jobs and investment.”