The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

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The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around public health, gambling advertising, data and e-privacy, trust, the digital economy and more.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 90 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

AA Responds to UK General Election News

/ May 23rd 2024
Advertising and the UK Economy Industry News

In response to the news that a General Election will be held on July 4th,  our Director of Policy and Government Affairs, Lisa Hayley-Jones, said:

“Now the election has been called, we look forward to the publication of the party manifestos. 

 Advertising is one of the UK’s domestic and international success stories and our growth helps power the rest of the economy. 

To help us continue this success, we need the next government to prioritise policies which improve creative education and skills, investment in the creative industries across the nations and regions, and long-term economic security and growth. We also need regulatory certainty and continued support for the ASA and the broader self-regulatory system.  

Whatever the outcome of the general election, we will continue our close engagement with the new government and Parliament, highlighting the strength and importance of our industry in driving responsible growth for the UK.”