Ad Matters 04.03.22

SUPPORTING UKRAINE

It has been a very difficult week watching events unfold in Ukraine and struggling to know how to best respond. We received a message early in the week from our fellow Cannes Lions representatives in Ukraine asking for help and support and we have watched first-hand the bravery of journalists (often funded by advertising spend) reporting from the country.

To help make sense of everything that is happening, we have put together a dedicated section on our site, gathering information from Government regarding sanctions and exports, as well as industry coverage, news on the situation and sharing how our members are responding. You can also read the note there sent by our Ukrainian colleagues.

Please head here to find out more.

We will continue to update this section with useful information for our industry. If you have an initiative that we can share, please contact aa@adassoc.org.uk

NEW SEARCH TOOL TO HELP UK ADVERTISING GO GLOBAL 

We have kick-started #ExportMonth with some great news for those looking to expand their business globally.

Yesterday, our UK Advertising Export Group (UKAEG) launched a new search and selection tool for UK advertising and marketing companies seeking new business around the world. This free-to-use tool for international buyers has been launched with the support of the Department of International Trade (DIT), with the mission of making it easier to promote UK advertising and marketing services outside of the UK.

The site includes a company directory, a specific search by sector feature, an ‘explore the globe’ visual display of case studies and much more.

Expanding your business globally is just one click away. Head to UKAEG’s site to see for yourself! If you want to be featured get in touch with Aisling.Conlon@adassoc.org.uk.

AD NET ZERO & THE LATEST IPCC REPORT

On Tuesday, the Intergovernmental Panel on Climate Change (IPCC), released its latest report, highlighting the urgent challenge of tackling climate change. A spokesperson for the AA told Mediatel: “The latest IPCC report is a stark reminder of the need for immediate climate action”.

Ad Net Zero is our industry-wide drive to reduce the carbon impact of develping, producing and running advertising to real net zero by end 2030. Times like this remind us of how much immediate climate action is needed, and we need to think about how we can positively contribute to long-term sustainable change.

We know that every single person working in the advertising and marketing services industries can act now by encouraging their companies to get involved in Ad Net Zero and by completing the Ad Net Zero Essentials Certificate.

Read more via Mediatel.

MEDIA SMART’S ADVERTISING LITERACY MISSION 

Media Smart, UK advertising’s award-winning education programme, recently featured on Politics Home giving an update on its mission, including its work with DCMS and the government’s important Media Literacy Strategy.

“As our young people spend longer online each day, and the government looks to new measures to make the UK the safest place in the world to go online, the role of digital literacy and the importance of educational organisations like Media Smart has never been greater”, says Rachel Barber-Mack, Director of Media Smart.

Read more on Media Smart’s advertising literacy mission here.

THIS WEEK: UK ADVERTISING IN THE MEDIA

It’s our specially-curated selection of must-reads from across our industry media.

Check it out here!

AD OF THE WEEK

You’ve made it this far – why not treat yourself and watch our ad of the week?

Want the full edition to land in your inbox every Friday? Drop us an email on aa@adassoc.org.uk and quote ‘Ad Matters’.