Menu Close Open/Close Menu
Open/Close Search
Have you read our latest Advertising Pays report?

The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

Resource
Ad Pays Series Advertising's Big Questions Adspend Figures Advertising Matters Annual Review Media Smart Cannes Lions
About Us
Our Network AA Members AA Board AA Council Front Foot Contact Us Our Team
Have you read our latest Advertising Pays report?
A A A

The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around public health, gambling advertising, data and e-privacy, trust, the digital economy and more.

Our Work
See All Of Our Work
Have you read our latest Advertising Pays report?

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Credos
See More On Credos
Have you read our latest Advertising Pays report?

Front Foot is our industry’s member network of over 90 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

Front Foot
WHAT IS FRONT FOOT MEMBERSHIP BENEFITS MEMBERS
Find out more and join today
See All
Have you read our latest Advertising Pays report?

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

All events
See All
Have you read our latest Advertising Pays report?

Ad Matters 05.01.2024

/ January 5th 2024 / Matt Bourn
Industry News

New year, new Ad Matters.

Our resolution? To give you the punchiest update possible from UK adland each Friday morning to round off your week.

This week…

We’ve finished off the last of the mince pies, got up to speed on the first ad campaigns of the year and prepped ourselves for a flurry of ‘Year Aheads’ coming our way over the next week or two.

Hope to see you at the likes of the Campaign Breakfast Briefing, Adwanted’s The Year Ahead 2024 and the IPA President’s Reception.

Until then, here’s five new ads that have caught our eye:

  • Benenden Health and Channel 4’s ‘Time For A Check-In’ urges Brits to break health taboos with Davina McCall and Roman Kemp.
  • Coca-Cola unites Sprite and Coke in ‘New Guy’ by Majority.
  • Morrisons promises ‘Prices Locked Low’ by Leo Burnett.
  • Tinder redefines itself with a friendship offering in ‘New Possibilities’ by W Communications.
  • Our final pick highlights how advertising can encourage citizens to start the New Year with a meaningful resolution. Our ad in the A is ‘It all starts with skills’ for the Department for Education by M&C Saatchi.

And four must-reads for you from across the media:

  • Reasons to be excited about 2024! Agency leaders discuss (Creative Salon)
  • 2024 is set to be an election whirlwind across the globe – what’s in store for advertisers? (LBB).
  • The phase out of Chrome cookies begins this week: what you need to know (AdWeek).
  • The latest in our series ‘The Works’ explores the humour and empathy behind Pampers’ effective cinema ad (Marketing Week).

Plus, three critical diary dates:

  • The Year Ahead in Politics with Steve Richards on January 18. Especially for our Front Foot members – details here.
  • Former PM Gordon Brown will be speaking at LEAD 2024 in London on February 8. Grab your tickets here.
  • Plans are shaping up for the first LEAD North on May 9. Be first to get tickets here.

The new year brings new members too. Including those smart folk at Ozone, adding all their knowledge and skills from the premium web’s digital advertising platform to our Front Foot community. Welcome!

Finally, if there’s one thing you can do to help us in 2024, we need your views on what the AI Taskforce should put top of the agenda when it comes to responsible use of AI in advertising. Email your thoughts to aitaskforce@adassoc.org.uk

Related Articles
View all of our work