The Advertising Association promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy. We represent UK advertisers, agencies, media owners and tech companies on behalf of the entire industry, acting as the connection between industry professionals and the politicians and policy-makers.

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The Advertising Association focuses on major industry and policy areas that have huge ramifications on UK advertising. This section contains our work around public health, gambling advertising, data and e-privacy, trust, the digital economy and more.

Credos is the advertising industry’s independent think tank. It produces research, evidence and reports into the impact and effectiveness of and public and political response to advertising on behalf of UK advertisers in order to enable the industry to make informed decisions.

Front Foot is our industry’s member network of over 90 businesses across UK advertising. It aims to promote the role of responsible advertising and its value to people, society and the economy through a coalition of senior leaders from advertisers, agencies and media owners.

We run a number of events throughout the year, from our annual LEAD summit to the Media Business Course and regular breakfast briefings for our members. We are also the official UK representative for the world’s biggest festival of creativity – Cannes Lions.

Ad Matters 08.09.2023

/ September 8th 2023
Industry News

SHORTLISTS ANNOUNCED FOR THE CAMPAIGN AD NET ZERO AWARDS

We’re delighted to see that shortlists have been revealed for the Campaign Ad Net Zero Awards, which are recognising work from across the ad ecosystem to help build a more sustainable future.

58 entries have been shortlisted across 18 different categories, with EssenceMediacom gaining the most nominations, followed by AMV BBDO. Meta, The Guardian, ITV, Sky UK, Heineken, eBay, WWF, Sainsbury’s, and Diageo are among the brands that have been shortlisted.

Winners will be revealed at an awards ceremony sponsored by Google, on Thursday 2 November at the Londoner Hotel.

Congratulations to everyone who have been shortlisted – you can view the full shortlists here.

And don’t forget to book your ceremony ticket before September 29 to secure an early bird rate.

GO EAST! CHAMPIONING UK ADVERTISING IN CHINA

This week, Julian Douglas, International CEO of VCCP and UKAEG Export Ambassador, took the stage at the prestigious China International Fair for Trade in Services (CIFTIS).

Held in Beijing, CIFTIS is the largest exhibition in China dedicated to the world of trade in services.

In an increasingly interconnected world, CIFTIS provides a platform for businesses and nations to explore opportunities, form partnerships, and collectively shape the future. UK advertising agencies and brands have successfully captured the attention of Chinese consumers. They have adapted their campaigns to resonate with local audiences, showcasing innovative storytelling techniques that have carved out a niche in China’s advertising landscape.

Dougie shared his insights into the global expansion of UK advertising with a view to the future, highlighting the immense potential for growth and further collaboration between the UK Advertising Export Group and their Chinese counterparts such as the Chinese Advertising Association.

Find out more about the group’s work here.

PINTEREST PRESENTS 2023

Pinterest’s global advertiser summit is here!

Join our member Pinterest to hear all the latest ways to reach your customers and grow your business from Pinterest CEO Bill Ready and new Chief Product Officer Sabrina Ellis. Featuring the brilliant Aisling BeaHeidi GardnerRashida “Sheedz” Olayiwola and Harvey Guillén.

The summit will be streaming globally on 13th September10am-11am BST.

Register now to stream it live here.

GRAB YOUR TICKETS FOR THE AIA’S EVENT

The Independent Agencies Conference 2023 is just two weeks away!

Building on their three core pillars – people, purpose, performance – this year’s theme focuses on the Champions in the Independent Agency world and how their work is supporting growth, profitability, and excellence in the industry.

The conference will give you the opportunity to hear from a variety of leading speakers as well as network with peers.

The conference is taking place on the 21st of September from 08:30 – 13:30 at the Curzon Soho, Shaftsbury Avenue.

Book here to get tickets at a discounted rate!

THIS WEEK: UK ADVERTISING IN THE MEDIA

It’s our specially-curated selection of must-reads from across our industry media.

Check it out here!

AD OF THE WEEK

You made it this far – why not check our ad of the week? 

Want the full edition to land in your inbox every Friday? Drop us an email on aa@adassoc.org.uk and quote ‘Ad Matters’.