Ad Matters 11.11.22

THE #ANZSUMMIT: WE MUST GO FURTHER, FASTER 

It’s been quite a week! On Wednesday and Thursday we held our second Ad Net Zero Global Summit, in London and online. Emerging from the 28 sessions and 66 speakers was an urgent message: the next few years are massive for taking action and accelerating this action ahead of our net zero pledges.

It was an inspiring and insightful two-day event and we would like to thank everyone involved. Special thanks go to Park Village, for lending us their amazing venue; to Geeta Pendse, who did a terrific job in hosting the event; to all our amazing speakers, thank you for sharing your knowledge and experiences with us; and last but not least, thank you to everyone who joined us in-person and online – the Summit couldn’t have happened without you.

We hope this Summit will help you renew your efforts to change the way we work, and change the work we make – to make a significant impact on the future of our planet.

Missed the Summit or want to catch up on any of the sessions? They will be available to watch on demand on our YouTube channel next week – make sure to check them out!

To coincide with our Global Summit, we also launched an updated Ad Net Zero Training and Guide. The training has now been refreshed for UK practitioners and there is a new international version, including information on global rules and regulations. You can check out the training here. The Ad Net Zero Guide has now been refreshed to help answer any questions industry professionals and companies have as they work to shift their businesses to a more sustainable footing. Check out the Guide here.

The week’s activities were covered in titles such as Campaign US, The Drum, The Media Leader, LBB & many more.

Want to become an Ad Net Zero Supporter? Then get in touch with us at hello@adnetzero.com.

CHRISTMAS ADVERTISING SEASON IS HERE

The John Lewis ad arrived on Thursday morning, marking that Christmas advertising season is truly here. The poignant campaign signalled that advertisers taking part in this year’s Christmas advertising season are showcasing how their work makes a valuable social contribution, not just an economic one.

Have you ever thought about how historians one day could look at the Christmas ads to get an idea of what it was like to live each year? Our Comms Director Matt Bourn spoke to ITV about how Christmas ads are ‘nuggets of society’ and outlined the three different types of Christmas ads this season – you can check out the piece here.

CALLING ALL FREELANCERS – CREATIVE UK SURVEY 

Creative UK has launched its UK-wide survey into freelancing, as part of its Redesigning Freelancing initiative. The survey, open to creative organisations as well as freelancers, will help provide evidence on working conditions that will help to spearhead industry-wide change.

The initiative, delivered in partnership with nine Combined Authorities, aims to reach creative communities across the UK and highlight the challenges that freelancers face locally and nationally.

We are helping spread the word to our members, along with other leading creative organisations such as Sky, BFI, IPSE, Freelancer Club, Scottish Ballet, March for the Arts, Society of Authors and many others getting behind the survey. It aims to shape industry standards, drive change and futureproof all parts of the work environment for freelancers across the sector to create greater long-term value and sustainability into the freelance ecology.

If you’d like to help us spread the word, head here for the partner pack.

Head here if you would like to take part in the survey, which is open until 9 January 2023.

ALL IN HOW TO SESSIONS CONTINUE 

Next week Wednesday at 9am, All In holds its how-to session on Action 8: LGBTQ+ Talent. The session will cover how to begin tackling the experiences of some of our LGBTQ+ talent within the industry as raised by the All In Census.

Our speakers for this session are: Kate Williams, Head of Head of Diversity and Inclusion at Publicis Groupe; Mark Runacus, Co-Founder and Planning Partner of Wax/On and Joint CEO of Outvertising; and Yeme Onoabhagbe, Associate Director, Student Transition & Outcomes, King’s College London and Trustee at MindOut.

You can sign-up for the session here and watch all the All In How-To Sessions on demand here.

THIS WEEK: UK ADVERTISING IN THE MEDIA

It’s our specially-curated selection of must-reads from across our industry media.

Check it out here!

AD OF THE WEEK

You made it this far – why not check our ad of the week? 

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