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This week I spoke about our new book, Trusted Advertising, for the first time at London Tech Week, the first outing for something which my co-author, James Best, and I are in the final stages of writing and which many of you reading have helped contribute to (it will be published in January).
It was fascinating being part of a conversation about truth, trust and technology alongside the manager of The Sidemen, BBC and Edelman. I’ll be talking more about trust next week in Cannes with industry colleagues and very much looking forward to hearing international perspectives on this topic. No doubt, AI will be part of this discussion too – it’s been another big week for AI in advertising in case you hadn’t noticed – Alex Dalman, one of the co-chairs of our AI taskforce, spoke brilliantly about the topic on this week’s BBC’s Media Show (more details below).
As always, we’re super excited to be UK reps for Cannes Lions, the world’s biggest festival of creativity, and we’ll be travelling down by train on Sunday and then working through a great programme of work all week to promote the very best of UK advertising and the progress being made by Ad Net Zero.
Our must reads:
Our pick of the ads:
Dates for your diary:
And finally, we took delivery this week of the printed copies of our latest Advertising Pays report – it’s a thing of beauty, crammed full of useful stats, facts and insights about the UK advertising industry. Our colleagues are available to present the findings, so if you and your team would like to know more, please get in touch.
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