Ad Matters 20.10.2023

UK JUROR NOMINATIONS FOR CANNES LIONS ’24 NOW OPEN!

Cannes Lions returns to the French Riveria from Monday 17 June to Friday 21 June 2024 and in our role as UK rep, we are responsible for putting forward brilliant UK jurors for the festival.

We are now on the hunt for nominations who tick all the boxes. Think you know someone who’s got what it takes? Check out some of the criteria below:

• Highly creative, innovative, leaders in their field, respected in their industry, a specialist in their category of interest.
• Ideally creatives should be at CCO or ECD level for creative categories.
• Ideally, should have won Lions in the past five years or won other recognised global awards.
• It may be the case that not all the candidates have won Lions, but they must be pure specialists, senior and acknowledged in their field and have won other major international awards relevant to their category.

To be on the Cannes Lions jury is the highest accolade in the industry. You can read all the details and submit your nomination here.

The deadline is Thursday 9 November!

UK ADVERTISING EXPORT GROUP x INTERNATIONAL TRADE WEEK

Our very own UK Advertising Export Group (UKAEG) will be teaming up with the Department of Business and Trade (DBT) for the biggest export event in the calendar, International Trade Week.

International Trade Week runs from November 6-9 and UKAEG will be continuing their partnership with DBT to support our industry’s global new business drive whilst showcasing the UK’s wider export strategy.

UKAEG is urging all companies from the UK advertising and marketing sector to engage with the programme and explore ways to grow their businesses internationally. Businesses large and small can get involved with the brilliant line-up of events which includes:

• Unlocking Success in the US: A Masterclass in Making a Big Impact.
• Things I Wish I’d known… USA, Europe, Australia and New Zealand featuring UKAEG member Crowd.
• How To Take Your Business To The Next Level At SXSW – featuring Mr SXSW himself, Hugh Forrester.
• Transatlantic Triumph: Next Level success in the USA – featuring US giant Fox and UK production powerhouse Coffee & TV.
• How to win at Cannes Lions – featuring Lions’ very own awards director, Marian Brannelly.
• And much more! 

To learn more about our stellar programme and how to sign up for any of the events, head here.

MEDIALINK’S ‘THE MARKETER’S FORECAST 2024’ IS LIVE

Our Front Foot member, MediaLink, has now gone live with ‘The Marketer’s Forecast 2024’ – their global annual survey of 400+ marketing leaders!

The survey, their most comprehensive analysis to date of the forces shaking up culture and business, offers insights for marketers looking to navigate the next 12 months with confidence.

It takes a deep dive into the pain points and opportunities facing today’s marketing leaders and aims to inform how marketing leaders can set their sails, catch the wind, and spark transformational growth with a focus on five critical topics. Here’s a sneak peek into some key takeaways:

• Owning the Growth Agenda: 91% of respondents say CMOs have a meaningful impact on future revenue pipelines.
• The Promise of Partnership: Partnerships between agencies need to be reimagined – and one size does not fit all.
• A Technological Tipping Point: 84% of respondents have used AI in some capacity, but they must consider the upcoming regulatory and policy impact.

To read all the findings, download the full report here.

TAKE YOUR CLIMATE CHANGE ‘PULSE CHECK’ 

As Ad Net Zero approaches its 3rd anniversary, they are running a pulse check across UK advertising and marketing to assess the viewpoint of people working in the industry on the issue of climate change.

It would be great if you could take just a few minutes to complete five short questions and invite your colleagues to do so as well. The deadline for the survey is 17:00 BST on 31 October, with the results being shared later this year.

You can fill in the survey here!

DIVERSITY IN ADVERTISING AWARD WINNERS ANNOUNCED

A big congratulations to E45 and The & Partnership, who have won £1m worth of ad space across Channel 4’s portfolio as part of the broadcaster’s Diversity in Advertising Award!

And our very own Commercial Director, Sharon Lloyd Barnes, had the prestigious opportunity to be a judge for the fourth year running.

The brand has also been awarded £100,000 worth of social media value, which is made up of £40,000 in social production and £60,000 worth of exposure on Channel 4’s social media channels.

This year’s theme was to address the lack of authentic representation of LGBTQIA+ communities in TV ads in the UK. It follows research commissioned by Channel 4 and 4Sales that found brands are holding back from representing LGBTQIA+ communities in their ads through fear of backlash.

THIS WEEK: UK ADVERTISING IN THE MEDIA

It’s our specially-curated selection of must-reads from across our industry media.

Check it out here!

AD OF THE WEEK

You made it this far – why not check our ad of the week? 

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