Ad Matters 21.07.2023

LEAD SCOTLAND 2023 SPEAKERS ANNOUNCED 

We’re pleased to announce that LEAD Scotland will be returning on September 14 and will bring together more than 200 senior leaders across the advertising and political landscapes.

The summit, which is being held in partnership with STV and The Marketing Society Scotland, will focus on Scotland’s advertising industry and its role in the wider economy. It will tackle key themes like public trust in advertising, economic growth and sustainability, the power of Scottish culture on the world stage and more.

The event will also include an exclusive preview of the latest wave of our research on public trust in advertising. Speakers will include Damian Collins MP, Margaret Jobling, Chief Marketing Officer, NatWest Group, Pete Markey, Chief Marketing Officer, Boots, political journalist Kenny Farquharson, Glen Gribbon, Marketing Director at The Macallan and Marie Owen, Founder & CEO at LS Productions.

LEAD Scotland will be taking place at the National Museum of Scotland from 08:30-14:00. You can book your tickets here!

MEDIA BUSINESS COURSE WINNERS REVEALED  

We had a brilliant time at the Media Business Course last week!

Reflecting on last week’s event, we wanted to share a taste of some of the excellent presentations.

The brief, by Aldi, was to encourage their shoppers to move away from reliance on a printed ‘specialbuys’ leaflet to a digital version.

The ideas ranged from syndicate 11 holding a funeral for the traditional leaflets to syndicate 9 turning Thursdays into ‘ALDAY’s’ with an app that had personalised and targeted offers.

After a morning full of presentations, it was syndicate 9 that took the winner title home – whose well-crafted mix of insight, strategy, idea and execution and the roundness of their pitch captivated the judges. Syndicate 9 was made up of Chloe Bargery, Times Media; Josh Freedman, JAA; Sinead Griffin, Wavemaker; Sarah-Jane May, Ocean Outdoor; Raine Mooney, ITV; Ajesh Patel, Google; Iman Sid, Clearcast and Ollie Stokes, TikTok.

A massive thank you to everyone involved in what was a brilliant week in Brighton, including our inspirational speakers, judges, and delegates! And MBC will be back next year to celebrate its 60th anniversary, we hope you can join us then!

THE TIKTOK AWARDS ARE BACK 

Our member, TikTok, is back with its TikTok Ad Awards!

Now in its second year running, the awards celebrate the incredible paid advertising campaigns that showcase authenticity, inspire creativity and bring joy to the platform, and have ground-breaking results to prove it. This year also brings a brand-new category to the programme, to celebrate everyone’s favourite small businesses.

For more details, check out their awards hub here.

CAMPAIGN AD NET ZERO AWARDS ENTRY DEADLINE EXTENDED  

In response to requests from entrants for extra time to complete and submit award entries, we’re pleased to extend the late deadline for the Campaign Ad Net Zero Awards until 3 August!

If your work or organisation is helping to reduce emissions and build a net zero economy, this will be your final opportunity to make an entry.

All are eligible – agency, media owner, tech company, advertiser, production company or anyone within the advertising ecosystem – these awards are open to everyone helping to find ways to tackle climate change.

Visit the awards site to make your entry now!

THIS WEEK: UK ADVERTISING IN THE MEDIA

It’s our specially-curated selection of must-reads from across our industry media.

Check it out here!

AD OF THE WEEK

You made it this far – why not check our ad of the week? 

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