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UK HOUSE HEADS TO INDIA
This week, businesses in the UK & India shared market insights & trade opportunities at a series of digital roundtables hosted by the Department for International Trade (DIT) and Creative Industries Council (CIC). As part of the 4-day trade mission, UKAEG hosted a special UK House in India featuring an exclusive interview with Deepika Warrier, CMO, Diageo India in conversation with Julian Boulding, The Network One, discussing the special characteristics of the Indian market, the opportunities for UK companies to engage with India as a market and vice versa. You can watch this discussion on demand here.
On the topic of exporting advertising around the world, our CEO, Stephen Woodford, wrote a piece in Politics Home on UKAEG’s Export Month programme and supporting global Britain’s trading ambitions. He said: “Export Month will be the next step to deliver on our ambitions for UK advertising’s future on the world stage. . . We are inviting our creative leaders and parliamentarians to join us for this pivotal series, in person and online.” You can read the full piece here.
Export Month takes place in March, which means it kicks off next week! It will feature a series of hybrid events aimed at boosting global opportunities for advertising trade from the UK, alongside some other very exciting launches and announcements. Come and join us – you won’t want to miss it. Read more here.
ADGREEN’S BREAKFAST BRIEFING
AdGreen – an initiative to unite our industry to eliminate the negative environmental impacts of production – held its first Breakfast Briefing event of the year on Wednesday. The team were joined by more than 100 members of the production community and received some brilliant feedback, including:
‘The team are amazing and clearly passionate, keep it up!’
‘Interesting as usual! Especially curious re: that certification’
If you missed the event and wish you dropped in, don’t worry, we’ve got you covered. You can now watch AdGreen’s Breakfast Briefing on demand here.
GET AD NET ZERO CERTIFIED
Ad Net Zero is UK advertising’s response to the climate emergency. Last November, as part of this initiative, we launched the Ad Net Zero Essentials Certificate, to help people working in our industry understand the climate crisis and the actions needed to achieve net zero emissions in advertising operations by 2030. The Essentials Certificate is a 10-hour (maximum!) online course available to all professionals, both in the UK and internationally, via the IPA’s globally recognised CPD platform.
If you and your team want to become genuine agents of change, taking positive action in this critical decade for the climate. Sign up now to the training course and get the knowledge and practical skills needed to help make a difference.
You can download the Certificate’s brochure with further information here and find out more about Ad Net Zero here.
THIS WEEK: UK ADVERTISING IN THE MEDIA
It’s our specially-curated selection of must-reads from across our industry media.
Check it out here!
AD OF THE WEEK
You’ve made it this far – why not treat yourself and watch our ad of the week?
Want the full edition to land in your inbox every Friday? Drop us an email on aa@adassoc.org.uk and quote ‘Ad Matters’.
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